Awards

Target Award

Award Description:Bachelor of Arts with Honours - BAH
Alternative Exit
Alternative Exit
Alternative Exit
Alternative Exit
Alternative Exit
Recruitable Target

Accreditation

Chartered Institute of Marketing (CIM)

Programme Offerings

Full-Time

F2F-JMU-SEP

Sandwich Year Out

F2F-JMU-SEP

Educational Aims of the Course

BA (Hons.) Marketing programme aims to produce graduates who have: Studied and applied business theories, models and techniques and issues rigorously and who have the necessary practical skills needed within the dynamic marketing and business environment. Obtained the knowledge and skills required for a successful career in business or to undertake further academic study. Developed the personal and key skills to enable them to work effectively on their own and within teams and to be able to meet the challenges of working in a changing world. The ability to apply their skills and knowledge in a work situation. The optional placement/sandwich modules seek to enhance the intellectual skills needed to develop and embed a positive attitude to lifelong learning. Fully engaged with the Future Focus programme and have the ability to reflect on challenging and successful experiences to enhance their professional development. Demonstrated the development of employability skills by the completing of a self-awareness statement. Complied with the QAA General Business and Management Subject Benchmark (2019),published as part of the national academic infrastructure and with the CIM Graduate Gateway.

Learning Outcomes

1.
Develop skills to be an effective learner within the university setting and to apply academic and digital skills within the context of academic study.
2.
Produce media according to client needs and plan its distribution.
3.
Understand and analyse experiential marketing as a concept, including how brands and consumers interact and the mechanisms for co-creation, experience and connection.
4.
Develop knowledge and practical skills in retailing and services marketing.
5.
Develop self-reflective and development techniques to support career progression and personal development
6.
Use consumer psychology to make strategic marketing decisions.
7.
Analyse the leading issues in global marketing
8.
Understand data analysis as a technology-driven process for analysing data and presenting actionable insight to marketing professionals and experts
9.
Understand the strategic role of digital marketing theory surrounding digital campaign planning
10.
Apply a range of theoretical concepts to practical organisational or industry sector issues or problems relating to the marketing discipline.
11.
Analyse a range of strategic marketing communication theories and, from this, understand how to develop an integrated marketing communications plan.
12.
Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.
13.
Design and fundamentally analyse business market research data, in order to understand how it influences business and marketing decisions.
14.
Understand the fundamentals of consumer behaviour, including the importance of both external and internal factors have on attitude and behaviour.
15.
Develop a clear understanding of branding and how brands add value.
16.
Describe and evaluate business functions, processes and management within a range of organisational settings.
17.
Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
18.
Appreciate and simulate the fundamentals of strategy formation and planning in the marketing context in order to achieve or sustain competitive advantage.
19.
Develop skills and knowledge to succeed in the graduate placement market.

Teaching, Learning and Assessment

The acquisition of knowledge is achieved through a broad range of teaching and learning methods including lectures, seminars, tutorials, workshops, case studies, video, practical projects, and analysis of current 'real-world' business issues. A full range of assessment methods are utilised (examination, report, portfolio, presentation and essays) and will be dependent on the module and activity, all assessments are specified in each module handbook. Learning will be developed through practical (case study or 'real-world') project work, tutorial work and coursework assignments. Open ended practical and project work is designed to permit students to demonstrate achievement of all the learning outcomes in this category.

Opportunities for work related learning

Opportunities for work-related learning (location and nature of activities) Throughout the programme guest lecturers are invited to speak to students. Guest speakers can describe the working environment or can present real-world issues which students then resolve through their assignments. The programme also uses case studies to familiarise students with the marketing sector. Year 3: Optional Marketing sandwich placement year, 5038BUSMK: Students work in a full time job in industry for a minimum of 48 weeks. This will take place between level 5 and level 6. Students enter into a learning agreement between themselves, the employer and the Liverpool Business School concerning their personal and marketing skill development. Students complete regular detailed learning logs which are assessed by both their LJMU and workplace supervisors. They also complete a portfolio of evidence of their skills development which again is assessed. Optional BUSMK5039 Study Year Abroad, allows students to study for an entire academic year in one of our partner universities in Europe and the USA. This takes place between level 5 and level 6. Please be aware that students who take this option will move onto level 6 and therefore will be ineligible to take the optional marketing sandwich placement year 5038BUSMK

Programme Structure

Programme Structure Description

The Programme is studied over three or four years full-time (three years without the work based placement/study abroad year, four years with the work based placement/study abroad year). Study is undertaken at three levels, one for each year of study. The programme will offer the opportunity of an additional study … For more content click the Read More button below.

Entry Requirements

A levels
Access awards
Alternative qualifications considered
BTECs
GCSEs and equivalents
IELTS
International Baccalaureate
Interview required
Irish awards
NVQ
OCR Cambridge Technical
T levels
UCAS points
Welsh awards

Extra Entry Requirements

Is a DBS check required?

No

HECoS Code(s)

(CAH17-01) business and management