Marketing

Awards

Target Award

Award Description:Bachelor of Arts with Honours - BAH

Alternative Exit

Award Description:Bachelor of Arts - BA

Award Learning Outcomes:Demonstrate a broad and comparative knowledge of the general scope of the subject, its different areas and applications, and its interactions with related subjects. A detailed knowledge of a defined subject or a more limited coverage of a specialist area balanced by a wider range of study. In each case, specialised study will be informed by current developments in the subject. Demonstrate a critical understanding of the essential theories, principles and concepts of the subject(s) and of the ways in which these are developed through the main methods of enquiry in the subject.

Alternative Exit

Award Description:Certificate of Higher Education - CHE

Award Learning Outcomes:Develop skills to be an effective learner within the university setting and to apply academic and digital skills within the context of academic study. Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations. Design and fundamentally analyse business market research data, in order to understand how it influences business and marketing decisions. Understand the fundamentals of consumer behaviour, including the importance of both external and internal factors have on attitude and behaviour. Develop a clear understanding of branding and how brands add value. Describe and evaluate business functions, processes and management within a range of organisational settings.

Alternative Exit

Award Description:Diploma of Higher Education - DHE

Award Learning Outcomes:Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development. Appreciate and simulate the fundamentals of strategy formation and planning in the marketing context in order to achieve or sustain competitive advantage. Develop skills and knowledge to succeed in the graduate placement market. Produce media according to client needs and plan its distribution Understand and analyse experiential marketing as a concept, including how brands and consumers interact and the mechanisms for co-creation, experience and connection. Develop knowledge and practical skills in retailing and services marketing.

Alternative Exit

Award Description:Bachelor of Arts (SW) - SBA

Alternative Exit

Award Description:Diploma in Higher Education (SW) - SDHE

Recruitable Target

Accreditation

Chartered Institute of Marketing (CIM)

Programme Offerings

Full-Time

F2F-JMU-SEP

Sandwich Year Out

F2F-JMU-SEP

Educational Aims of the Course

BA (Hons.) Marketing programme aims to produce graduates who have: Studied and applied business theories, models and techniques and issues rigorously and who have the necessary practical skills needed within the dynamic marketing and business environment. Obtained the knowledge and skills required for a successful career in business or to undertake further academic study. Developed the personal and key skills to enable them to work effectively on their own and within teams and to be able to meet the challenges of working in a changing world. The ability to apply their skills and knowledge in a work situation. The optional placement/sandwich modules seek to enhance the intellectual skills needed to develop and embed a positive attitude to lifelong learning. Fully engaged with the Future Focus programme and have the ability to reflect on challenging and successful experiences to enhance their professional development. Demonstrated the development of employability skills by the completing of a self-awareness statement. Complied with the QAA General Business and Management Subject Benchmark (2019),published as part of the national academic infrastructure and with the CIM Graduate Gateway.

Teaching, Learning and Assessment

The acquisition of knowledge is achieved through a broad range of teaching and learning methods including lectures, seminars, tutorials, workshops, case studies, video, practical projects, and analysis of current 'real-world' business issues. A full range of assessment methods are utilised (examination, report, portfolio, presentation and essays) and will be dependent on the module and activity, all assessments are specified in each module handbook. Learning will be developed through practical (case study or 'real-world') project work, tutorial work and coursework assignments. Open ended practical and project work is designed to permit students to demonstrate achievement of all the learning outcomes in this category.

Opportunities for work related learning

Opportunities for work-related learning (location and nature of activities) Throughout the programme guest lecturers are invited to speak to students. Guest speakers can describe the working environment or can present real-world issues which students then resolve through their assignments. The programme also uses case studies to familiarise students with the marketing sector. Year 3: Optional Marketing sandwich placement year, 5038BUSMK: Students work in a full time job in industry for a minimum of 48 weeks. This will take place between level 5 and level 6. Students enter into a learning agreement between themselves, the employer and the Liverpool Business School concerning their personal and marketing skill development. Students complete regular detailed learning logs which are assessed by both their LJMU and workplace supervisors. They also complete a portfolio of evidence of their skills development which again is assessed. Optional BUSMK5039 Study Year Abroad, allows students to study for an entire academic year in one of our partner universities in Europe and the USA. This takes place between level 5 and level 6. Please be aware that students who take this option will move onto level 6 and therefore will be ineligible to take the optional marketing sandwich placement year 5038BUSMK

Programme Structure

Programme Structure Description

The Programme is studied over three or four years full-time (three years without the work based placement/study abroad year, four years with the work based placement/study abroad year). Study is undertaken at three levels, one for each year of study. The programme will offer the opportunity of an additional study year abroad following level 5. Students will be enrolled on a 480 credit Hons. with the study abroad programme. Of these 480 credits 120 will be taken via a level 5 study abroad module. (5039BUSMK). The modules to be studied in the host institution must be agreed in advance and be at the appropriate level. The level 5 mean for the final award mark will be calculated based upon the 240 credits at level 5. Students who undertake the Study Abroad year cannot undertake the work based placement module 5038BUSMK. Students may undertake an optional work based placement between Level 5 and Level 6. The placement year will follow Level 5 and students will be enrolled on a 480 credit honours sandwich programme to reflect the Sandwich Year module 5038BUSMK (120 credits). The Level 5 mean for the final award mark will be calculated based upon the 240 credits at Level 5. Students who undertake the Work based Placement year cannot undertake the Study Abroad year 5039BUSMK. Students who started level 4 of this programme prior to September 2021 will follow the previous version of this programme.

Structure

Level 4

Level 5

Level 5 Core

Optional placement

Level 6

Entry Requirements

A levels

Access awards

Alternative qualifications considered

BTECs

National Certificate (RQF): Acceptable only when combined with other qualifications
National Extended Certificate: Acceptable only when combined with other qualifications
National Diploma (RQF): Acceptable on its own and combined with other qualifications
National Diploma subjects / grades required: D*D* is required if no other level 3 qualifications are taken, or to the total of 112 UCAS Tariff points if combined with other qualifications
National Extended Diploma (RQF): Acceptable on its own and combined with other qualifications
National Extended Diploma subjects / grades required: DMM is required if no other level 3 qualifications are taken, or to the total of 112 UCAS Tariff points if combined with other qualifications

GCSEs and equivalents

Prior to starting the programme applicants must have obtained Grade C or Grade 4 or above in English Language and Mathematics GCSE or an approved alternative qualification below:

Key Skills Level 2 in English/Maths
NVQ Level 2 Functional skills in Maths and English Writing and or Reading
Skills for Life Level 2 in Numeracy/English
Higher Diploma in Maths/English
Functional Skills Level 2 in Maths/English
Northern Ireland Essential Skills Level 2 in Communication or Application of Number
Wales Essential Skills Level 2 in Communication or Application of Number

IELTS

International Baccalaureate

Interview required

Irish awards

NVQ

OCR Cambridge Technical

T levels

UCAS points

Welsh awards

Extra Entry Requirements

Is a DBS check required?

HECoS Code(s)

(CAH17-01) business and management

Course Catalogue

Marketing - 31781 - BA (Hons)

Awards

Target Award

Accreditation

Programme Offerings

Full-Time

Sandwich Year Out

Educational Aims of the Course

Teaching, Learning and Assessment

Opportunities for work related learning

Programme Structure

Programme Structure Description

Structure

Entry Requirements

Extra Entry Requirements

HECoS Code(s)