Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Seminar
Module Offerings
4003LBSMK-SEP-MTP
Aims
Design and fundamentally analyse business market research data, in order to understand how it influences business and marketing decisions.
Learning Outcomes
1.
Know a range of options for gathering relevant marketing information
2.
Ability to conduct qualitative and quantitative research.
3.
Develop fundamental data analysis skills
4.
Be aware of how Marketing research could be conducted ethically.
Module Content
Outline Syllabus:Introduction to business market research; Qualitative Research; Quantitative Research; Primary vs Secondary Research; Questionnaire Design; Sampling Methods; Data analysis and interpretation; Ethics in research; SPSS, NVIVO, and Google-Forms; Census Reports, British Demographics, FAME, Mintel, Statisitics.gov.uk, etc.
Module Overview:
This module enables you to design and fundamentally analyse business market research data in order to understand how it influences business and marketing decisions.
This module enables you to design and fundamentally analyse business market research data in order to understand how it influences business and marketing decisions.
Additional Information:The module has to be contextualised in the realm of research relevance for businesses as a tool for taking subsequent marketing decisions. This should be supported by the employment of technologies, software and tools.