Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Seminar
Module Offerings
4005LBSMK-JAN-MTP
Aims
Develop a clear understanding of branding and how brands add value.
Learning Outcomes
1.
Analyse a range of core concepts relating to brands and branding.
2.
Evaluate a range of branding strategies.
3.
Appraise a wide range of successful brand communications
Module Content
Outline Syllabus:The Brand System.
Brand and Business Models.
The Inter-related Nature of Brands and Brand Diversity.
Brand Identity and Brand Personality.
Brand Positioning.
Brand Campaigns & Brand Architecture.
Global Brands.
The Internet Brand.
Module Overview:
This module will develop your understanding of branding and of how brands add value. You will apply a wide range of industry materials to a number of academic branding concepts of models. In the module clear links are made between theory and practice, and ideas of new brand communications will be stimulated throughout the sessions.
This module will develop your understanding of branding and of how brands add value. You will apply a wide range of industry materials to a number of academic branding concepts of models. In the module clear links are made between theory and practice, and ideas of new brand communications will be stimulated throughout the sessions.
Additional Information:This module will apply a wide range of industry materials to a number of academic branding concepts and models. Clear links are made between theory and practice and ideas of new brand communications will be stimulated throughout the sessions.