Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Seminar
Module Offerings
5006LBSMK-JAN-MTP
Aims
This module aims to develop students’ knowledge and practical skills in retailing and services marketing.
Learning Outcomes
1.
Evaluate the changing retail environment
2.
Appraise retail supply chain
3.
Develop skills for services marketing through retail operations
Module Content
Outline Syllabus:Understanding retailing & retail strategy.
Retail environment & change.
Retail supply chain management.
Retail operations.
Services marketing.
Retailer Internationalisation.
Retailer digitalisation.
Module Overview:
This module aims to develop your knowledge and practical skills in retailing and services marketing. You will learn to evaluate the changing retail environment, appraise retail supply chains, and develop skills for services marketing through retail operations.
This module aims to develop your knowledge and practical skills in retailing and services marketing. You will learn to evaluate the changing retail environment, appraise retail supply chains, and develop skills for services marketing through retail operations.
Additional Information:To provide an integrated approach into the study of retailing and service sectors with a marketing scope.