Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Workshop
Module Offerings
6003LBSMK-SEP-MTP
Aims
Understand data analysis as a technology-driven process for analysing data and presenting actionable insight to marketing professionals and experts
Learning Outcomes
1.
Strategically apply analytical tools and techniques to transform data into actionable insight.
2.
Strategically evaluate the use of various analytical approaches and communicate their managerial implications to a non-technical audience.
3.
Critically apply appropriate data visualisation techniques to convey findings.
4.
Critically analyse and articulate how modern companies use data analysis to solve marketing problems in new ways and pursue new opportunities.
Module Content
Outline Syllabus:Nature of Data
Hypothesis Testing
Data Visualisation and Exploratory Data Analysis
Data Pre-processing and Feature Selection
Regression Models
Classification Models
Cluster Analysis
Association Rules
Module Overview:
In addition to acquiring subject knowledge, this module works on building transferable skills, namely by enabling you to transform raw data into useful information that is priceless for marketing managers in decision making in the workplace.
In addition to acquiring subject knowledge, this module works on building transferable skills, namely by enabling you to transform raw data into useful information that is priceless for marketing managers in decision making in the workplace.
Additional Information:In addition to acquiring subject knowledge, this module works on building transferable skills, namely by enabling students to transform raw data into useful information that is priceless for marketing managers in decision making in the workplace.