Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Workshop
Module Offerings
5001LBSMK-SEP-MTP
Aims
To provide students with an opportunity to produce media according to client needs and plan its distribution.
Learning Outcomes
1.
Explore the tensions between user engagement, creativity, professional and commercial issues in multiplatform production
2.
Understand the different requirements of preparing media for different platforms
3.
Manage multi-platform distribution of media across channels
Module Content
Outline Syllabus:Content Management
The Principles of Storytelling
The Principles of photography and videography
Client requirements
Monitoring and Evaluation: Theory and Practice
Module Overview:
This module provides you with an opportunity to produce media according to client needs and plan its distribution. You will explore the tensions between user engagement, creativity, professional and commercial issues in multiplatform production. You will also learn to understand the different requirements of preparing media for different platforms, and manage multi-platform distribution of media across channels.
This module provides you with an opportunity to produce media according to client needs and plan its distribution. You will explore the tensions between user engagement, creativity, professional and commercial issues in multiplatform production. You will also learn to understand the different requirements of preparing media for different platforms, and manage multi-platform distribution of media across channels.
Additional Information:This module creates skills in media production that reinforce learning at level 6.