Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Workshop
Module Offerings
6005LBSMK-JAN-MTP
Aims
Apply a range of theoretical concepts to practical organisational or industry sector issues or problems relating to the marketing discipline.
Learning Outcomes
1.
Demonstrate the use of theoretical models and marketing principles within a live project.
2.
Analyse a business/marketing issue and make practical recommendations.
3.
Present a critical marketing report to professional standards.
4.
Undertake critical self-reflection activities and provide an in-depth self-awareness report.
Module Content
Outline Syllabus:Introduction to Consultancy.
Understanding Yourself as a Practitioner.
Teamwork development.
Reflective Practice.
Managing Projects.
Review of Marketing Planning.
Preparing and Delivering Presentations.
Module Overview:
This module enables you to apply a range of theoretical concepts to practical marketing issues in industry.
This module enables you to apply a range of theoretical concepts to practical marketing issues in industry.
Additional Information:This module implicitly links to Media Production module and IMC module where learning from those modules help students to formulate solutions for this module.