Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Workshop
Module Offerings
5005LBSMK-JAN-MTP
Aims
Appreciate and simulate the fundamentals of strategy formation and planning in the marketing context in order to achieve or sustain competitive advantage.
Learning Outcomes
1.
Evaluate marketing decisions and the effects on achieving strategic objectives
2.
Analyse internal and external information to inform strategic decision making
3.
Develop marketing objectives to form a strategic marketing plan
4.
Define the resources required to deliver the strategic marketing plan.
5.
Apply the results of monitoring and measurement and adapt the marketing plan for continuous improvement.
Module Content
Outline Syllabus:Introduction to Strategy.
The External Environment.
Strategic Capability.
Strategic Purpose.
Business Level Strategy.
Aligning Strategic Directions.
Formulating Marketing Tactics.
Implementing Marketing Actions.
Control and Analysis.
Developing a Marketing Plan.
Module Overview:
This module allows you to appreciate and simulate the fundamentals of strategy formation and planning in the marketing context, helping you to achieve or sustain competitive advantage.
This module allows you to appreciate and simulate the fundamentals of strategy formation and planning in the marketing context, helping you to achieve or sustain competitive advantage.
Additional Information:To provide an integrated approach into the study of strategy with a marketing orientation, and to further understand the role that strategy plays in key marketing decisions within organisations.