Awards

Target Award

Award Description:Master of Science - MS240

Alternative Exit

Alternative Exit

Programme Offerings

Full-Time

F2F-JMU-SEP

Educational Aims of the Course

The MSc Digital Marketing is offered on a full-time basis. The programme has been designed to meet the acknowledged demand and skills gap within this area and aims to equip the students with the knowledge and practical skills to develop, manage and lead digital marketing activity. The programme will also help students to develop a deep understanding of where digital marketing fits within the business environment through critical reflection and practice based learning. More specifically the programme aims to enable students to: Understand the digital marketing industry. Manage the digital marketing function in practice, based on relevant and appropriate management theory and emerging technologies. Develop the analytical skills to identify, interpret and respond appropriately to the marketing environment and digital marketing capabilities of an organisation. Develop the practical skills relating to key software deemed important by industry. Carry out independent practice led and academic research Work professionally and communicate effectively with clients and colleagues Identify ethical and sustainable solutions through a philosophy of clinical business practice within the business environment.

Learning Outcomes

1.
Critically appraise the integration of management concepts and business philosophies, and digital technologies along with their theoretical and practical significance in today's environment
2.
Utilise problem solving and decision making skills
3.
Critically appraise published academic and business literature
4.
Evaluate and critically appraise organisation policy and practice
5.
Reflect on personal learning
6.
Demonstrate effective and professional communication and problem-solving skills
7.
Select effective information collection methods and use the most appropriate analytical tools
8.
Apply concepts, knowledge and skills to work-based practice
9.
Recognise and take account of financial and resource implications in the development of business plans and projects
10.
Communicate effectively across a variety of media
11.
Reflect on independent learning
12.
Demonstrate critical awareness of the integration of subject areas and analysis of their importance and impact in the decision-making process
13.
Apply the most appropriate methods of data collection and analysis (quantitative, qualitative, mixed-approach) to an organisational issue or problem
14.
Develop appropriate digital business skills
15.
Structure and communicate ideas effectively both orally and in writing
16.
Participate constructively as a member of a team
17.
Manage time and work to deadlines
18.
Work independently
19.
Competently use ICT resources
20.
Use creative, imaginative and innovative thinking in both problem solving and decision-making activities
21.
Practise and promote on-going personal development
22.
Identify ethical and sustainable solutions through a philosophy of clinical business practice within the business environment
23.
Analyse the principles and practice of business operations and the managing of resources: financial, informational and human
24.
Evaluate the effectiveness of management 'tools' in making strategic decisions
25.
Evaluate the importance of technical skills and the application of research strategies in making management decisions
26.
Critically reason and analyse complex business issues both systematically and innovatively
27.
Integrate and rigorously evaluate business and management disciplines, using a variety of sources
28.
Evaluate and draw reasoned conclusions from structured and unstructured problems and data
29.
Collect appraise and critically analyse in-depth quantitative, qualitative and multi-source data

Teaching, Learning and Assessment

Teaching and learning strategies and methods adopted include lecture, tutorial, practical, workshops, assignments, case study, video, group work discussion, 'real world' business case studies and business simulations. This approach is intended to facilitate students taking ownership and responsibility for their own learning. The advanced practice element affords opportunities to further enhance this through active clinical practice with both academic and practitioner support. All are addressed formatively through contributions to discussions and direct contact with tutors and peers in group discussion. Materials required to support and inform learners to achieve all outcomes, are provided throughout the programme and include books, journal articles and case studies, as well as tutor notes. All modules are supported via CANVAS (the virtual learning environment). A variety of assessment methods are deployed throughout the programme. These methods include problem-solving exercises, practical projects, case studies, simulations, research-based projects, literature reviews, group presentations, group and individual reports, reflective reviews, class tests and portfolios. Formative feedback is provided in all modules. In some modules more than one piece of formal assessment exists, which allows for further formative feedback to be given in the course of the module. Intellectual skills are developed through case study or 'real world' project work and simulations, tutorial work, coursework assignments and directed reading, enabling linking of theory to practical examples. The assessment methodology, as defined above, provides opportunities for the assessment of intellectual skills. The blending of group and individual assessment formats help to develop collaborative awareness and team perspectives in addition to individual reflection. Students will produce coursework that predominantly relates to case study scenarios, thereby linking theory to practice. Throughout students will critically reflect on their learning process. All practical skills are assessed through a variety of assessment methods including class tests, coursework, projects and formal reports, which require the demonstration of such skills. The Advanced Practice element provides additional opportunities to apply theoretical concepts to a client based project. This allows students the experience of working on a live consultancy project. The analytical nature of the programme, particularly at the Research Project stage, will require students to investigate organisational issues and seek workable recommendations through a theoretical framework. The students will investigate a business or management problem/issue in the area of digital business that requires independent research and the synthesis of acquired knowledge and data to address the problem. Transferable skills are generally incorporated within modules and related to relevant assessments as appropriate. Students will be provided with support during induction and throughout the programme in the development of key skills which culminates in the production of a Personal Development Portfolio and the Research Project. The nature of classroom sessions is devised to create an interactive experience, with group activities playing a large part in the delivery. Students will be expected to undertake work in their own time and, given the applied approach to assessment this will demand a degree of self management. Key skills will be developed throughout the programme commencing at the induction. Transferable skills will be important in providing students with the increased confidence and ability to address business problems. The final outcome of transferable skills will be the production of a Personal Development Portfolio and the Research Project including reflections on own learning. The transferable skills assessment is embedded into the modules. 

Opportunities for work related learning

The Programme promotes work-related learning throughout through the use of 'live' case studies, visiting practitioners and business simulation exercises ensuring that the programme focuses strongly on work-related learning. Skills which enhance graduate employability are a key feature of the programme. The Advanced Practice element (7011LBSMGT) gives students the opportunity to engage with a real organisation through clinical practice, identifying ethical and sustainable solutions to a brief set by the organisation.

Programme Structure

Programme Structure Description

Completion of 60 taught credits including 7000LBSDB (but not including 7011LBSMGT and 7002LBSDB) provides the alternative exit award P-G Certificate in Management & Digital Business. Completion of 60 taught credits (not including 7000LBSDB, 7011LBSMGT and 7002LBSDB) provides the alternative exit award P-G Certificate in Management. Completion of 120 taught credits … For more content click the Read More button below.

Approved variance from Academic Framework Regulations

The following variance to the Academic Framework (agreed 7/5/2020) applies: The 120 taught credit consist of 50 credits in semester 1 and 70 credits in semester 2.

Entry Requirements

IELTS

Other international requirements

RPL

Undergraduate degree

HECoS Code(s)

(CAH17-01) business and management

(CAH17-01) business and management