Awards
Target Award
Award Description:Bachelor of Arts with Honours - BAH
Alternative Exit
Alternative Exit
Recruitable Target
Alternative Exit
Alternative Exit
Alternative Exit
Programme Offerings
Full-Time
F2F-JMU-SEP
Sandwich Year Out
F2F-JMU-SEP
Educational Aims of the Course
The curriculum is designed to comply with the QAA General Business and Management Subject Benchmark, published as part of the national academic infrastructure. The BA (Hons) Business with Marketing programme aims to produce graduates who have: Acquired knowledge of business theories, models and techniques and issues rigorously and who have the practical skills needed within the business environment. Developed the knowledge and skills necessary for a successful career in business or to undertake a further academic study. Developed the personal and key skills to enable them to work effectively on their own and within teams and to be able to meet the challenges of working in a changeable business environment. Developed knowledge and skills in marketing. The ability to apply their skills and knowledge in a work situation. The optional placement/sandwich modules seek to enhance the intellectual skills needed to develop and embed a positive attitude to lifelong learning. Fully engaged with the World of Work programme and have the ability to reflect on challenging and successful experiences to enhance their professional development (Optional).
Learning Outcomes
1.
Demonstrate a comprehensive understanding and ability to analyse and evaluate the nature, structure, functions, processes and of business organisations and marketing implications.
2.
Apply the skills necessary for academic study and enquiry
3.
Select, use and evaluate information from a variety of sources.
4.
Apply theoretical concepts, practical techniques and skills to the solution of complex problems.
5.
Analyse and interpret quantitative and qualitative data.
6.
Utilise judgement to draw appropriate conclusions and make recommendations.
7.
Analyse, evaluate and synthesise theoretical and applied knowledge and information to develop a coherent understanding and conclusion.
8.
Develop own leadership, team-working and other personal qualities necessary for business marketing career.
9.
Apply problem solving and decision making skills.
10.
Act with increasing autonomy to conduct research into business and management issues.
11.
Develop a range of work-related skills that demonstrates business acumen.
12.
Understand the role and management of finance in a business organisation recognising its development and implications.
13.
Utilise appropriate ICT software and critically evaluate internet sources.
14.
Plan, manage, review and evaluate own learning.
15.
Work effectively on their own and as part of a team.
16.
Utilise problem-solving skills in a variety of theoretical and practical situations.
17.
Manage time effectively by learning to plan and prioritise their work in order to meet specified deadlines.
18.
Learn independently in the spirit of critical enquiry.
19.
Communicate effectively with a wide range of individuals utilising a variety of appropriate media.
20.
Apply the business and marketing concepts and philosophy to private, public and not-for-profit sector organisations.
21.
Recognise the importance of collecting relevant data, and the variety or information sources, both primary and secondary.
22.
Analyse the contemporary issues in business and marketing.
23.
Apply a range of theoretical concepts to practical organisational or industry sector issues or problems.
24.
Demonstrate knowledge of the business communications tools and the need for integration.
25.
Demonstrate detailed knowledge of business and marketing.
26.
Demonstrate an awareness of strategic, legal and ethical issues affecting business organisations.
Teaching, Learning and Assessment
Acquisition of knowledge is achieved through a broad range of teaching methods including lecture, seminar, workshop, action workshop, case study, video, practical, business game simulation; 'real-world' business issue and international and national case studies. Assessment methods are specified in each module handbook but include unseen examination, open book examination, coursework assignments and presentations. Intellectual skills are developed through practical (case study or 'real-world') project work, tutorial work and coursework assignments. Open ended practical project is designed to permit students to demonstrate achievement of all the learning outcomes in this category. Examples of teaching and learning on the programme include; Lectures Tutor led seminars Student led seminars Workshops Self directed learning Business game simulations Work placement year (optional) Intellectual skills are assessed. A variety of assessment methods are used and formal examination, coursework (including formal reports and presentations),Examples of assessment on the programme include; Essays Reports In-Class Tests Unseen Examinations Open Book Examinations Portfolios Practical skills are developed in a co-ordinated and progressive manner throughout the three levels of the programme. In the lower levels attention is focused on the acquisition of basic skills, while at the higher levels more advanced techniques are introduced. A variety of assessment methods are used to assess practical skills including practical tasks, formal reports, presentations, portfolios. Transferable skills are generally incorporated within modules and related to relevant assessments as appropriate. Transferable skills are assessed. A variety of assessment methods are used including examinations, portfolios of learning, formal reports, ICT tasks, presentations and business game simulations.
Programme Structure
Programme Structure Description
Students will be offered the opportunity of study abroad at Level 5. Students can choose either Option A or Option B unless they undertake the Sandwich Year, in which case Option B is not available: Option A: replacement of 60 credits of Level 5 with appropriate study abroad. The programme … For more content click the Read More button below.
Structure
Level 4
Level 5
Level 6
Entry Requirements
A levels
Access awards
Alternative qualifications considered
Assessment required
BTECs
International Baccalaureate
Irish awards
NVQ
Other international requirements
Specific country requirements
HECoS Code(s)
(CAH17-01) business and management