Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
6102LBSBW-SEP-MTP
Aims
1.To acquire knowledge about issues and dimensions of strategic management.
2.To recognise the importance of external and internal organisational factors in determining the competitive success of organisations.
Learning Outcomes
1.
Analyse the strategic nature of decision processes and behaviour.
2.
Recognise the inter-relationships between strategy identification, formulation and implementation.
3.
Analyse the competitive environment in which a business is located.
4.
Recognise and articulate the importance of obtaining and sustaining a competitive advantage.
5.
Explain the role and responsibility of the senior executives or advisors in meeting conflicting needs of stakeholders.
6.
Evaluate potential investment decisions and assessing their financial and strategic consequences, both domestically and internationally.
Module Content
Outline Syllabus:What is strategy.
Analysing the current situation.
Competitive advantage.
Corporate level strategy and strategic options.
Methods of development.
International strategy.
Analysing Capabilities.
Value Chain analysis
Implementing strategy & managing change.
Corporate reconstruction and reorganisation.
Contemporary trends in Strategic Management.
Module Overview:
This module provides you with an integrative approach to the study of strategic management. You will examine the role that this plays within the overall performance of the corporation.
This module provides you with an integrative approach to the study of strategic management. You will examine the role that this plays within the overall performance of the corporation.
Additional Information:To provide an integrative approach to the study of strategic management and to examine the role that this plays within the overall performance of the corporation