Awards
Target Award
Award Description:Certificate of Professional Development - CP
Programme Offerings
Part-Time
B-JMU-APR
B-JMU-JAN
B-JMU-JUL
B-JMU-NOV
B-JMU-SEP
Educational Aims of the Course
1. To identify, appraise, and utilise trends, platforms, and analytical tools for social media communications.
2. To develop and apply appropriate skills in the production of content for social media.
3. To appraise and debate the ethical, moral, and legal implications of the use of social media for corporate communications.
Learning Outcomes
1.
Demonstrate competencies in research, planning, production, and the use of analytical tools for social media.
2.
Formulate, design, and produce a range of social media content.
3.
Understand and debate legal, ethical, and moral implications of brands’ use of social media communications.