Course Catalogue

The aims of the Applied Entrepreneurship programme are to:
Provide a supporting and stimulating environment for students engage in practical business activities and
venture creation to gain an experienced based understanding of business practice
Develop entrepreneurial competencies and behaviours to enable students to work effectively in teams to create
and deliver value to customers and the wider community
Identify and evaluate opportunities and develop creative solutions to address them
Synthesise and apply business knowledge and theory to solve business problems
Identify and deploy appropriate resources to achieve business objectives
Develop communication and networking skills to improve business effectiveness and support personal
development
Evaluate and exploit technology to enhance business performance
Apply management and leadership skills and understanding to support business objectives and team
development
Develop the practice of critical reflection to support life-long learning and professional
Equip students with a range of transferable skills to enable them to make positive contributions in a range of
contexts

Learning on the programme is primarily achieved through experiential methods. Students are assigned to a
team at the start of the course and work together for the duration of their studies to create and run business
ventures and respond to business challenges. To support their practical learning, students are required to
source and apply relevant knowledge and theory and engage in critical reflection. As students’ progress through
the levels of the programme they are required to engage in more complex and challenging business activities so
by the end of their studies they will have gained an experience-based understanding of business and
entrepreneurial practice.
The experiential learning on the programme is supported by a coaching approach and structure based on the
established Team Academy model. Students will engage in 9 hours of group coaching (training sessions) per
week. The training sessions focus on supporting students’ self-directed learning in relation to their
entrepreneurial practice and the business activities they are engaged in. Students will also have individual
tutorials throughout the year focusing on personal development.
In addition to the coaching / tutorial sessions there are a number of structured workshops that are delivered in
the early stages of the programme to support the development of knowledge and understanding around the
principles of business and basic business skills
The acquisition and application of knowledge, understanding and practical skills/competencies is continually
assessed across the three years of the programme. A range of assessment tools are used to ensure students
are learning from the practical activities they engage in.
Learning portfolios are used in all modules except the project / dissertation (6002LBCENT). The portfolio is a
flexible assessment tool that is designed to facilitate and promote reflective practice and collate evidence of
business activity and related learning. Through the portfolios students demonstrate their practical and cognitive
skills and their ability to apply knowledge in a practical setting.
Group assessments are also used in all modules except the project/dissertation (6002LBCENT) to assess
students’ ability to apply knowledge and work collaboratively to a given brief. Group assessments focus on the
development of practical entrepreneurial skills and competencies (including creativity, decision making and
resilience) and transferable skills such as teamwork and presenting. Group assessment include live business
challenges (where students are required to respond to real business problems in a fixed amount of time),
workshop design / delivery and business analysis reports. A range of formats are used for group assessments
including poster presentations and business pitches.
Personal and professional development is a component of all modules on the programme though there is a
specific emphasis on assessing it in three linked modules (4003LBCENT, 5003LBCENT and 6003LBCENT)
across the three levels of study. Learning contracts and psychometric profiling tools are used in these modules
to support students’ critical evaluation of their competencies and professional objectives in the context of
entrepreneurial practice and related theory.
Critical analysis and general cognitive skills are most fully assessed through a project/dissertation in level 6. For
their project, students are required to design a study that builds on their entrepreneurial practice and expands
their knowledge in a specialist area of business.

Work related learning is integral to the Applied Entrepreneurship programme. The course’s practice-based,
experiential nature ensures students actively engage with the business community at every stage of their
studies. To achieve the programmes learning objectives students must respond to market conditions, identify
and exploit business opportunities and interact with customers, suppliers and a range of business partners.
Through this activity, students will establish and maintain a wide range of valuable business relationships and be
able to exploit significant networking opportunities.
External organisations will also contribute to the programme by setting live business challenges. The challenges
require students to work collaboratively to provide actionable solutions to real world problems and issues.