Bachelor of Science with Honours - BSH

Level 6 Core

Level 6

Programme Structure

Pearson BTEC Level 5 HND in Business with the relevant option modules as detailed in the mapping document.  Any applicant whose first language is not English will be required to have IELTs 6.0 with no less than 5.5 in any component, or an acceptable equivalent

Pearson BTEC Level 5 HND in Business with the relevant option modules as detailed in the mapping document.  Any applicant whose first language is not English will be required to have IELTs 6.0 with no less than 5.5 in any component, or an acceptable equivalent Offerings: All

Develop a range of work-related skills that demonstrates business acumen.	

Learn independently in the spirit of critical enquiry.	

Apply problem solving and decision making skills.	

Apply the business and digital marketing concepts and philosophy to private, public and not-for-profit sector organisations.	

Communicate effectively with a wide range of individuals utilising a variety of appropriate media.	

Select, use and evaluate information from a variety of sources.

Apply the skills necessary for academic study and enquiry.	

Analyse and interpret quantitative and qualitative data.

Develop own leadership, team working and other personal qualities necessary for a business digital marketing career.	

Work effectively on their own and as part of a team.	

Utilise appropriate ICT software and critically evaluate internet sources.	

Understand the role and management of marketing in a business organisation recognising its development and implications.	

Demonstrate detailed knowledge of business and digital marketing.	

Utilise judgement to draw appropriate conclusions and make recommendations.	

Act with increasing autonomy to conduct research into business and management issues.	

Demonstrate knowledge of the business communications tools and the need for integration.	

Manage time effectively by learning to plan and prioritise their work in order to meet specified deadlines.	

Analyse, evaluate and synthesise theoretical and applied knowledge and information to develop a coherent understanding and conclusion.	

Demonstrate a comprehensive understanding and ability to analyse and evaluate the nature, structure, functions, processes of business organisations and digital marketing implications.

Demonstrate an awareness of strategic, legal and ethical issues affecting business organisations.	

Analyse the contemporary issues in business and digital marketing.	

Recognise the importance of collecting relevant data, and the variety or information sources, both primary and secondary.	

Plan, manage, review and evaluate own learning.	

Course Catalogue

Business with Digital Marketing - 36715 - BSc (Hons)