Awards
Target Award
Alternative Exit
Alternative Exit
Programme Offerings
Full-Time
F2F-JMU-SEP
Educational Aims of the Course
The programme will explore mass communications across a range of media forms including: entertainment media, broadcast and digital, public relations, advertising and journalism. The programme will address issues of policy, governance, professional practice, international communication flows, digitalisation, political economy, cultural practice and research methods. The programme aims to provide a progressive and challenging curriculum that is informed by contemporary research and responsive to the changing nature of the communication industries. The specific aims of the programme are to enable students to:
Critique key theories and concepts that underpin the study of mass communications
Undertake the evaluation of contemporary mass communications scholarship and professional practice
Critically debate the political, legal and ethical aspects of media and communication processes, systems and participation
Recognise and anticipate developments in the role played by media and communication in economic and political organisation at local, national, regional, international and global levels
Carry out original and independent research through the development of a critical appreciation of research methodologies appropriate for the study of media and mass communications
Meet the challenges of employment in a global society through the development of their intellectual, analytical and research skills related to the study of mass communication
Learning Outcomes
Teaching, Learning and Assessment
The programme has an integrated teaching, learning and assessment strategy. The assessment strategy for the programme is underpinned by appropriate learning and teaching strategies which are relevant and provide a structured set of learning opportunities enabling achievement of individual module, and programme level, learning outcomes. Critical awareness is achieved through lectures, workshops, case studies, presentations by practitioners, student presentations, seminars and group discussions and individual reading and research. A blended learning approach will be adopted on the programme with resources to support learning provided via the Virtual Learning Environment. Integration and synthesis across the programme lead to the programme's intended learning outcomes. These are assessed through a variety of formative and summative assessment including: assessed presentations, essays, practical portfolio, research based exercises, critical review, research plan, student defined assessment and a dissertation.
Lectures will act as a guide to the area of study and will focus on conceptual frameworks, areas or case studies. Workshops and seminars will expect students to work both collegiately and independently. The MA Mass Communications aims to provide an inclusive, accessible and de-colonised curriculum that engages students from all backgrounds. Intercultural communication and exchange is fostered within various modules. The nature of the seminars and workshops is intended to be interactive and group activities will be a significant part of student led and defined discussion. Students will be provided with opportunities to strengthen their presentation skills and communicate within an academic community in a professional manner. They will be supported throughout the programme to formulate ideas and responses to current debates and research so that they can develop an advanced understanding of the field and apply these ideas appropriately. The assessment strategy provides a structure of assessment through which students can meet the intended learning outcomes of the programme. Students' skills are assessed through the self-direction, innovation and judgement required to complete research essays, presentations and the dissertation. An element of the portfolio requires them to critically evaluate their own work in a reflexive manner.
The relationship between formative and summative assessment enables tutors to provide feedback which will support students in their development and enable them to make the most of their academic potential. Students are required to consider different means of communicating their research findings, formulate their response to critical issues and contemporary debates and evaluate contemporary trends across a range of different types of assessment. Lectures, workshops, seminars, independent study and research, presentation and the production of assessment all contribute to the development of professional practical skills. This area is the particular focus of the research design of the dissertation and its management and critique in tutorials. Students will also have seminar discussion and workshops structured around the production of practical exercises and reflection upon their completion and professional practice. The extent to which students have developed these skills will be assessed through essays, research proposal, practical portfolio, critical reflection and the dissertation. Students will be introduced to the VLE environment and encouraged to use it. They will have Personal Development Planning tutorials and ICT will be provided. Seminars, lectures, case studies and interaction with practitioners will allow them to observe and discriminate between different perspectives, communication strategies and understand the responsibilities of academic research. These professional skills will be assessed through oral presentation, essays, the practical portfolio and the dissertation.