Awards

Target Award

Award Description:Bachelor of Science with Honours (Fnd) - BSHF
Alternative Exit
Alternative Exit
Recruitable Target
Alternative Exit
Alternative Exit
Alternative Exit

Programme Offerings

Full-Time

F2F-JMU-SEP

Sandwich Year Out

F2F-JMU-SEP

Educational Aims of the Course

The BSc (Fnd) Business With Media Communications programme aims to produce graduates who have:
Acquired knowledge of business theories, models and techniques and issues rigorously and who have the practical skills needed within the business environment.
Developed the knowledge and skills necessary for a successful career in business or to undertake a further academic study.
Developed the personal and key skills to enable them to work effectively on their own and within teams and to be able to meet the challenges of working in a changeable business environment.
Developed knowledge and skills in media communications
The ability to apply their skills and knowledge in a work situation. The optional placement/sandwich modules seek to enhance the intellectual skills needed to develop and embed a positive attitude to lifelong learning for those students on this option.
Fully engaged with the Future Focus programme and have the ability to reflect on challenging and successful experiences to enhance their professional development

Learning Outcomes

1.
Demonstrate a comprehensive understanding and ability to analyse and evaluate the nature, structure, functions, processes of business organisations and media communications implications.
2.
Select, use and evaluate information from a variety of sources.
3.
Analyse and interpret quantitative and qualitative data.
4.
Utilise judgement to draw appropriate conclusions and make recommendations.
5.
Analyse, evaluate and synthesise theoretical and applied knowledge and information to develop a coherent understanding and conclusion.
6.
Develop own leadership, team working and other personal qualities necessary for a media communications career.
7.
Apply problem solving and decision making skills.
8.
Act with increasing autonomy to conduct research into business and management issues.
9.
Develop a range of work-related skills that demonstrates business acumen.
10.
Utilise appropriate ICT software and critically evaluate internet sources.
11.
Plan, manage, review and evaluate own learning.
12.
Understand the role and management of media communications in a business organisation recognising its development and implications.
13.
Work effectively on their own and as part of a team.
14.
Manage time effectively by learning to plan and prioritise their work in order to meet specified deadlines.
15.
Learn independently in the spirit of critical enquiry.
16.
Communicate effectively with a wide range of individuals utilising a variety of appropriate media.
17.
Apply the business and media communications concepts and philosophy to private, public and not-for-profit sector organisations.
18.
Recognise the importance of collecting relevant data, and the variety of information sources, both primary and secondary.
19.
Analyse the contemporary issues in business and media communications.
20.
Demonstrate knowledge of the business communications tools and the need for integration.
21.
Demonstrate detailed knowledge of business and media communications.
22.
Demonstrate an awareness of strategic, legal and ethical issues affecting business organisations
23.
Apply the skills necessary for academic study and enquiry.

Teaching, Learning and Assessment

Acquisition of knowledge is achieved through a broad range of teaching methods including lecture, seminar, workshop, action workshop, case study, video, practical, business game simulation, international and national case studies. Assessment methods are specified on each canvas site but include examination, portfolio, coursework assignments and presentations. Intellectual skills are developed through practical (case study or 'real-world') tutorial work and coursework assignments. Open ended practical and project work is designed to permit students to demonstrate achievement of all the learning outcomes in this category. Examples of teaching and learning on the programme include; Lectures Tutor led seminars Student led seminars Workshops Self directed learning Business game simulations Work placement year (optional) Intellectual skills are assessed. A variety of assessment methods are used and formal examination, coursework (including formal reports and presentations),are the main methods for assessment. Examples of assessment on the programme include; Essays Reports In-Class Tests Unseen Examinations Open Book Examinations Portfolio Practical skills are developed in a co-ordinated and progressive manner throughout the programme. In the lower levels attention is focused on the acquisition of basic skills, while at the higher levels more advanced techniques are introduced. A variety of assessment methods are used to assess practical skills including practical tasks, formal reports, presentations, portfolios. Transferable skills are generally incorporated within modules and related to relevant assessments as appropriate. To assess transferable skills a variety of assessment methods are used including examinations, portfolios of learning, formal reports, presentations and business game simulations.

Opportunities for work related learning

The four elements of Work Related Learning (WRL):
1. Learning about oneself
2. Learning and practising skills
3. Experiencing the world of work
4. Experiencing and learning how to learn and manage oneself in a range of situations will be addressed through the continuing development of graduate skills that are embedded into the programmes as well as via campus based work related learning.
With respect to elements 1, 2 and 4 the Team are of the opinion that the comprehensive mapping exercise of
the graduate skills clearly demonstrates that these elements are incorporated into the Programmes, as all the
skills will be taught, practised and assessed via the core modules.
In relation to element 3, this is achieved on the Programme via the optional Placement/ Year abroad.
The programme also has strong employability focus at all levels with modules mapped to the LJMU Student Employability, Enterprise and Employment Strategy 2019-23

Programme Structure

Programme Structure Description

Students will be offered the opportunity of either a study abroad or a placement year at Level 5. Students will beoffered a semester abroad in semester 2 of Level 5(60 credits). However students cannot take up the studyabroad year AND the semester 2 abroad optionSemester 2 Abroad60 credits at Level … For more content click the Read More button below.

Structure

Entry Requirements

A levels
Access awards
Alternative qualifications considered
Alternative qualifications considered
BTECs
International Baccalaureate
Irish awards
NVQ
Other international requirements
Specific country requirements

HECoS Code(s)

(CAH17-01) business and management
(CAH24-01) media, journalism and communications