Awards
Target Award
Programme Offerings
Full-Time
Educational Aims of the Course
Learning Outcomes
Teaching, Learning and Assessment
Media, Culture, Communication (MCC) is a single honours programme which acknowledges the interdisciplinary nature of its subject area but takes an integrated approach to the consideration of theoretical, historical and critical debates on media, communication and culture. Students are introduced to formal methods of analysis and a range of conceptual approaches. In addition they consider a broad range of professional issues related to media institutions, cultural practices and communications processes. L3 modules introduce students to the demands of study in HE through a combination of subject-specific content such as 3113FNDMED Media & Society and 3113FNDMED Communication & Culture and through broader humanities and skills-based provision. MCC students will join colleagues from other HSS cohorts during the foundation year. At L4 the MCC programme focuses on establishing academic literacy and introducing students to the broad range of topics covered. All modules are core. Students study 4100MEDCUL Studying Culture, 4101MEDCUL Media Texts, 4106MEDCUL Communicating Politics & Protest, 4103MEDCUL Media Institutions & Audiences, 4105MEDCUL Professional Writing and 4105MEDCUL Introduction to MCI, the L4 work-related learning module, designed to develop early awareness of potential careers in the field. Students will be asked to critically reflect upon their production of practical work and their response to and use of different genres of both professional and academic writing. Students will be expected to conform to the requirements of a range of assessment briefs and tasks. L5 concentrates on developing research skills and critical perspectives. Modules in semester one are all core. These are: 5100MEDCUL Public Communication, 5101MEDCUL Analysing Entertainment Media and 5102MEDCUL Research Methods. In semester two 5103MEDCUL Media & Cultural Theory is core and then students can choose two from three optional modules: 5104MEDCUL Public Relations, 5105MEDCUL Popular Journalism, 5109MEDCUL Mediating Popular Culture. L5 modules focus on the application of knowledge and production of independent analysis in response to assessment tasks. The modules are structured in relation to case studies and aim to develop students' ability to analyse and solve research, communication and professional problems taking into consideration innovations in the study of media, culture and communication. The modules examine different media forms, cultural practices and professional and persuasive communications. 5100MEDCUL Public Communication is a work related learning module which involves students work on a group campaign pitch for an external client. The optional Public Relations and Popular Journalism modules are also important to the programme’s work-related and employability agenda. L6 provides students with the opportunity to pursue more specialist interests, through the yearlong independent study and research module or through the taught core/options. Students will either take a yearlong academic research option, 6100MEDCUL Dissertation, or a yearlong work-based learning module, 6119MEDCUL Media & Cultural Industries. At L6 students will study the following core modules: 6103MEDCUL Culture & Identity and 6104MEDCUL Media Policy & Regulation. Students have the opportunity to examine theoretical and practice-based issues, through option modules such as 6120MEDCUL Crime, Horror and the Media, 6109MEDCUL Digital Writing, 6117MEDCUL Screen Media, 6110MEDCUL Popular Fiction and & Publishing, 6116MEDCUL Social & Digital Media, 6106SOC Sport, Crime & Society and 6118MEDCUL Britain, Brexit, Europe & Media. Teaching and learning includes both formal and interactive lectures and seminars which provide opportunities to present, discuss and reflect upon ideas and case studies.