Partner Details

Dong A University

Awards

Target Award

Award Description:Bachelor of Science with Honours - BSH
Alternative Exit
Alternative Exit
Alternative Exit

Programme Offerings

Full-Time

F2F-DNG-SEP

Educational Aims of the Course

The BSc(Hons) Business With Digital Marketing programme aims to produce graduates who have: Acquired knowledge of business theories, models and techniques and issues rigorously and who have the practical skills needed within the business environment. Developed the knowledge and skills necessary for a successful career in business or to undertake a further academic study. Developed the personal and key skills to enable them to work effectively on their own and within teams and to be able to meet the challenges of working in a changeable business environment. Developed knowledge and skills in digital marketing

Learning Outcomes

1.
Communicate effectively with a wide range of individuals utilising a variety of appropriate media.
2.
Apply the skills necessary for academic study and enquiry.
3.
Select, use and evaluate information from a variety of sources.
4.
Analyse and interpret quantitative and qualitative data.
5.
Utilise judgement to draw appropriate conclusions and make recommendations.
6.
Analyse, evaluate and synthesise theoretical and applied knowledge and information to develop a coherent understanding and conclusion.
7.
Develop own leadership, team working and other personal qualities necessary for a business marketing career.
8.
Apply problem solving and decision making skills.
9.
Act with increasing autonomy to conduct research into business and management issues.
10.
Develop a range of work-related skills that demonstrates business acumen.
11.
Utilise appropriate ICT software and critically evaluate internet sources.
12.
Demonstrate a comprehensive understanding and ability to analyse and evaluate the nature, structure, functions, processes of business organisations and marketing implications.
13.
Plan, manage, review and evaluate own learning.
14.
Work effectively on their own and as part of a team
15.
Manage time effectively by learning to plan and prioritise their work in order to meet specified deadlines
16.
Learn independently in the spirit of critical enquiry
17.
Understand the role and management of marketing in a business organisation recognising its development and implications.
18.
Apply the business and marketing concepts and philosophy to private, public and not-for-profit sector organisations.
19.
Recognise the importance of collecting relevant data, and the variety or information sources, both primary and secondary.
20.
Analyse the contemporary issues in business and marketing.
21.
Demonstrate knowledge of the business communications tools and the need for integration.
22.
Demonstrate detailed knowledge of business and marketing.
23.
Demonstrate an awareness of strategic, legal and ethical issues affecting business organisations.

Teaching, Learning and Assessment

Acquisition of knowledge is achieved through a broad range of teaching methods including lecture, seminar, workshop, action workshop, case study, video, practical, business game simulation; 'real-world' business issue and international and national case studies. Assessment methods are specified in each module handbook but include unseen examination, open book examination, coursework assignments and presentations. Intellectual skills are developed through practical (case study or 'real-world') project work, tutorial work and coursework assignments. Open ended practical project is designed to permit students to demonstrate achievement of all the learning outcomes in this category. Examples of teaching and learning on the programme include; Lectures Tutor led seminars Student led seminars Workshops Self directed learning Business game simulations Work placement year (optional) Intellectual skills are assessed. A variety of assessment methods are used and formal examination, coursework (including formal reports and presentations),Examples of assessment on the programme include; Essays Reports In-Class Tests Unseen Examinations Open Book Examinations Portfolios Practical skills are developed in a co-ordinated and progressive manner throughout the three levels of the programme. In the lower levels attention is focused on the acquisition of basic skills, while at the higher levels more advanced techniques are introduced. A variety of assessment methods are used to assess practical skills including practical tasks, formal reports, presentations, portfolios. Transferable skills are generally incorporated within modules and related to relevant assessments as appropriate. Transferable skills are assessed. A variety of assessment methods are used including examinations, portfolios of learning, formal reports, ICT tasks, presentations and business game simulations.

Opportunities for work related learning

The four elements of Work Related Learning (WRL): 1. Learning about oneself 2. Learning and practising skills 3. Experiencing the world of work 4. Experiencing and learning how to learn and manage oneself in a range of situations will be addressed through the continuing development of graduate skills that are embedded into the programmes as well as via campus based work related learning. With respect to elements 1, 2 and 4 the Team are of the opinion that the comprehensive mapping exercise of the graduate skills clearly demonstrates that these elements are incorporated into the Programmes, as all the skills will be taught, practised and assessed via the core modules.

Entry Requirements

Alternative qualifications considered