Partner Details
Awards
Target Award
Programme Offerings
Full-Time
Educational Aims of the Course
The BA (Hons) Business with Marketing programme aims to produce graduates who have:
Acquired knowledge of business theories, models and techniques and issues rigorously and who have the
practical skills needed within the business environment.
Developed the knowledge and skills necessary for a successful career in business or to undertake a further
academic study.
Developed the personal and key skills to enable them to work effectively on their own and within teams and to
be able to meet the challenges of working in a changeable business environment.
Developed knowledge and skills in marketing.
The ability to apply their skills and knowledge in a work situation. The optional placement/sandwich modules
seek to enhance the intellectual skills needed to develop and embed a positive attitude to lifelong learning.
Learning Outcomes
Teaching, Learning and Assessment
Acquisition of knowledge is achieved through a broad range of teaching methods including lecture, seminar,
workshop, action workshop, case study, video, practical, business game simulation; 'real-world' business issue
and international and national case studies.
Assessment methods are specified in each module handbook but include unseen examination, open book
examination, coursework assignments and presentations.
Intellectual skills are developed through practical (case study or 'real-world') project work, tutorial work and
coursework assignments. Open ended practical project is designed to permit students to demonstrate
achievement of all the learning outcomes in this category. Examples of teaching and learning on the programme
include:Lectures
Tutor-led seminars
Student-led seminars
Workshops
Self-directed learning
Business game simulations
Intellectual skills are assessed. A variety of assessment methods are used and formal examination, coursework
(including formal reports and presentations). Examples of assessment on the programme include:
Essays
Reports
In-Class Tests
Unseen Examinations
Open Book Examinations
Portfolios
Practical skills are developed in a coordinated and progressive manner throughout the three levels of the
programme.
A variety of assessment methods are used to assess practical skills including practical tasks, formal reports,
presentations, portfolios.
Transferable skills are generally incorporated within modules and related to relevant assessments as
appropriate.
Transferable skills are assessed. A variety of assessment methods are used including examinations, portfolios
of learning, formal reports, IT tasks, presentations and business game simulations