Partner Details

Westford University College

Awards

Target Award

Award Description:Bachelor of Arts with Honours - BAH

Programme Offerings

Full-Time

F2F-WUC-FEB
F2F-WUC-SEP

Educational Aims of the Course

The BA (Hons) Business with Marketing programme aims to produce graduates who have:
Acquired knowledge of business theories, models and techniques and issues rigorously and who have the
practical skills needed within the business environment.
Developed the knowledge and skills necessary for a successful career in business or to undertake a further
academic study.
Developed the personal and key skills to enable them to work effectively on their own and within teams and to
be able to meet the challenges of working in a changeable business environment.
Developed knowledge and skills in marketing.
The ability to apply their skills and knowledge in a work situation. The optional placement/sandwich modules
seek to enhance the intellectual skills needed to develop and embed a positive attitude to lifelong learning.

Learning Outcomes

1.
Demonstrate a comprehensive understanding and ability to analsye and evaluate the nature, structure, functions, processes and of business organisations and marketing implications.
2.
Understand the role and management of finance in a business organisation recognising its development and implications.
3.
Apply the business and marketing concepts and philosophy to private, public and not-for-profit sector organisations.
4.
Recognise the importance of collecting relevant data, and the variety or information sources, both primary and secondary.
5.
Analyse the contemporary issues in business and marketing.
6.
Apply a range of theoretical concepts to practical organisational or industry sector issues or problems.
7.
Demonstrate knowledge of the business communications tools and the need for integration.
8.
Demonstrate detailed knowledge of business and marketing.
9.
Demonstrate an awareness of strategic, legal and ethical issues affecting business organisations.
10.
Apply the skills necessary for academic study and enquiry
11.
Select, use and evaluate information from a variety of sources.
12.
Apply theoretical concepts, practical techniques and skills to the solution of complex problems.
13.
Analyse and interpret quantitative and qualitative data.
14.
Utilise judgement to draw appropriate conclusions and make recommendations
15.
Analyse, evaluate and synthesise theoretical and applied knowledge and information to develop a coherent understanding and conclusion.
16.
Develop own leadership, team-working and other personal qualities necessary for business marketing career
17.
Apply problem solving and decision making skills.
18.
Act with increasing autonomy to conduct research into business and management issues.
19.
Develop a range of work-related skills that demonstrates business acumen.
20.
Utilise appropriate ICT software and critically evaluate internet sources.
21.
Plan, manage, review and evaluate own learning.
22.
Work effectively on their own and as part of a team
23.
Utilise problem-solving skills in a variety of theoretical and practical situations
24.
Manage time effectively by learning to plan and prioritise their work in order to meet specified deadlines.
25.
Learn independently in the spirit of critical enquiry.
26.
Communicate effectively with a wide range of individuals utilising a variety of appropriate media.

Teaching, Learning and Assessment

Acquisition of knowledge is achieved through a broad range of teaching methods including lecture, seminar,
workshop, action workshop, case study, video, practical, business game simulation; 'real-world' business issue
and international and national case studies.
Assessment methods are specified in each module handbook but include unseen examination, open book
examination, coursework assignments and presentations.
Intellectual skills are developed through practical (case study or 'real-world') project work, tutorial work and
coursework assignments. Open ended practical project is designed to permit students to demonstrate
achievement of all the learning outcomes in this category. Examples of teaching and learning on the programme
include:Lectures
Tutor-led seminars
Student-led seminars
Workshops
Self-directed learning
Business game simulations
Intellectual skills are assessed. A variety of assessment methods are used and formal examination, coursework
(including formal reports and presentations). Examples of assessment on the programme include:
Essays
Reports
In-Class Tests
Unseen Examinations
Open Book Examinations
Portfolios
Practical skills are developed in a coordinated and progressive manner throughout the three levels of the
programme.
A variety of assessment methods are used to assess practical skills including practical tasks, formal reports,
presentations, portfolios.
Transferable skills are generally incorporated within modules and related to relevant assessments as
appropriate.
Transferable skills are assessed. A variety of assessment methods are used including examinations, portfolios
of learning, formal reports, IT tasks, presentations and business game simulations

Opportunities for work related learning

The four elements of Work Related Learning (WRL):
1. Learning about oneself
2. Learning and practising skills
3. Experiencing the world of work
4. Experiencing and learning how to learn and manage oneself in a range of situations
This will be addressed through the continuing development of graduate skills that are embedded into the
programme as well as via campus-based work related learning.
With respect to elements 1, 2 and 4 the Team are of the opinion that the comprehensive mapping exercise of
the graduate skills clearly demonstrates that these elements are incorporated into the Programme, as all the
skills will be taught, practised and assessed via the core modules.
The programme also has strong employer involvement. Many modules have guest speakers from industry.

Entry Requirements

Other international requirements

HECoS Code(s)

(CAH17-01) business and management
(CAH17-01) business and management