Awards
Target Award
Programme Offerings
Full-Time
Educational Aims of the Course
Learning Outcomes
Teaching, Learning and Assessment
Media, Culture, Communication is a single honours programme which acknowledges the interdisciplinary nature of its subject area but takes an integrated approach to the consideration of theoretical, historical and critical debates on media, communication and culture. Students are introduced to formal methods of analysis and a range of conceptual approaches appropriate to the study of media, culture and communication. In addition they consider a broad range of professional issues related to media institutions, cultural practices and communications processes. At L4 the programme focuses on establishing academic literacy and introducing students to the broad range of topics covered. All modules are core. Students study 4100MEDCUL Studying Culture, 4101MEDCUL Media Texts, 4106MEDCUL Communicating Politics and Protest, 4103MEDCUL Media Institutions and Audiences, 4105MEDCUL Professional Writing and 4105MEDCUL Introduction to Media and Cultural Industries, which is the level 4 work-related learning module, designed to develop early awareness of potential careers in the media, culture and communication industries. Students will be asked to critically reflect upon their production of practical work and their response to and use of different genres of both professional and academic writing. Students will be expected to conform to the requirements of a range of assessment briefs and tasks throughout level 4. 4101MEDCUL Media Texts has a particular focus on fostering the development of academic literacy. L5 concentrates on developing research skills and critical perspectives. Modules in semester one are all core. These are: 5100MEDCUL Public Communication, 5101MEDCUL Analysing Entertainment Media and 5102MEDCUL Research Methods. In semester two 5103MEDCUL Media and Cultural Theory is core and then students can choose two from three optional 20 credit modules: 5104MEDCUL Public Relations, 5105MEDCUL Popular Journalism, 5109MEDCUL Mediating Popular Culture. Modules at L5 focus on the application of knowledge and the production of independent analysis in response to assessment tasks. The modules are structured in relation to case studies and aim to develop students' ability to analyse and solve research, communication and professional problems taking into consideration innovations in the study of media, culture and communication. The modules examine different media forms, cultural practices and professional and persuasive communications. 5100MEDCUL Public Communication is a work related learning module which involves students work on a group campaign pitch for an external client. The optional Public Relations and Popular Journalism modules are also important to the programme’s work-related and employability agenda. L6 provides students with the opportunity to pursue more specialist interests, both through their choice of yearlong independent study and research module or through the taught core and option modules they undertake. Students will either take a yearlong academic research option, 6100MEDCUL Dissertation, or a yearlong work-based learning module, 6119MEDCUL Media and Cultural Industries. At L6 students will study the following core modules: 6103MEDCUL Culture and Identity and 6104MEDCUL Media Policy and Regulation. The programme offers students the opportunity to examine theoretical and practice-based issues in more detail, through option modules such as 6108MEDCUL Consumer Culture, 6109MEDCUL Digital Writing, 6117MEDCUL Screen Media, 6110MEDCUL Popular Fiction and Publishing, 6116MEDCUL Social and Digital Media, 6106SOC Sport, Crime and Society and 6118MEDCUL Britain, Brexit, Europe and the Media. These modules will enable them to develop a critical understanding of research perspectives, industrial contexts and contemporary media forms and practices. Teaching and learning includes both formal and interactive lectures and seminars which provide opportunities to present, discuss and reflect upon ideas and case studies.