Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
7505COMP-JAN-PAR
Aims
This module develops analytical and research skills in the area of the management of e-commerce, including the technological, business and legal aspects of such.
Overall lectures in this module will provide the students with in-depth analyses of various concepts concerned with co-ordinating technological and business strategies in the process of electronically buying and selling goods, services and information that impacts individuals and businesses.
Learning Outcomes
1.
Appraise and evaluate how the landscape of online commerce is changing and evolving.
2.
Assess the emerging social and technical issues associated with e-commerce.
3.
Demonstrate the ability to integrate the business and technology strategies used in electronic commerce.
4.
Apply research approaches to e-business systems development.
Module Content
Outline Syllabus:
Introduction to E-Commerce B2B E-Commerce
B2C E-Commerce Marketing on the Web
E-Commerce website design approaches Legal and Ethical Issues & E-Commerce Electronic Payment Systems
Security Issues & E-Commerce
E-Commerce systems maintenance
E-Commerce Support Services (e.g. Auctions)
Introduction to E-Commerce B2B E-Commerce
B2C E-Commerce Marketing on the Web
E-Commerce website design approaches Legal and Ethical Issues & E-Commerce Electronic Payment Systems
Security Issues & E-Commerce
E-Commerce systems maintenance
E-Commerce Support Services (e.g. Auctions)
Additional Information:
The module covers the technological and managerial aspects of the e-business model. Critical appraisal skills regarding the impact of e-business solutions are developed in this module.
The module covers the technological and managerial aspects of the e-business model. Critical appraisal skills regarding the impact of e-business solutions are developed in this module.