Teaching Responsibility
LJMU Schools involved in Delivery:
Computer Science and Mathematics
Learning Methods
Lecture
Tutorial
Module Offerings
7120COMP-JAN-CTY
Aims
This module develops analytical and research skills in the area of the management of e-commerce, including the technological, business and legal aspects of such. Overall lectures in this module will provide the students with in-depth analyses of various concepts concerned with co-ordinating technological and business strategies
in the process of electronically buying and selling goods, services and information that impacts individuals and businesses.
Learning Outcomes
1.
Appraise and evaluate how the landscape of online commerce is changing and evolving.
2.
Assess the emerging social and technical issues associated with e-commerce.
3.
Demonstrate the ability to integrate the business and technology strategies used in electronic commerce.
4.
Apply research approaches to e-business systems development.
Module Content
Outline Syllabus:Introduction to E-Commerce
B2B E-Commerce
B2C E-Commerce
Marketing on the Web
E-Commerce website design approaches
Legal and Ethical Issues & E-Commerce
Electronic Payment Systems
Security Issues & E-Commerce
E-Commerce systems maintenance
E-Commerce Support Services (e.g. Auctions)
Module Overview:
The module covers the technological and managerial aspects of the e-business model. It aims to:
The module covers the technological and managerial aspects of the e-business model. It aims to:
- provide you with in-depth analyses of various concepts concerned with co-ordinating technological and business strategies in the process of electronically buying and selling goods, services and information that impacts individuals and businesses
Additional Information:The module covers the technological and managerial aspects of the e-business model. Critical appraisal skills regarding the impact of e-business solutions are developed in this module.