Teaching Responsibility
LJMU Schools involved in Delivery:
Pharmacy & Biomolecular Sciences
Learning Methods
Lecture
Workshop
Module Offerings
7115PHASCI-JAN-CTY
Aims
To enable students to analyse and identify a commercially viable cosmetic product and produce a business plan to enable the product to be launched
Learning Outcomes
1.
Critically analyse the market sector and identify suitable product
2.
Critically evaluate the development of a business plan to launch a product
3.
Demonstrate knowledge to ensure the product is protected under the appropriate IP law
4.
Demonstrate knowledge to analyse and produce a cashflow for business setup
5.
Display mastery in pitching an idea by oral presentation
Module Content
Outline Syllabus:Introduction to Marketing and Branding
Development of Business Plan
Law
Human Resources
Module Overview:
This module will enable you to analyse and identify a commercially viable cosmetic product and produce a business plan to enable the product to be launched.
This module will enable you to analyse and identify a commercially viable cosmetic product and produce a business plan to enable the product to be launched.
Additional Information:Students will acquire knowledge and understanding marketing in relation to cosmetic products, developing a business plan and law with regards setting up a business and / or launching a product