15,000 word report

Introduction to the aims and objectives of a digital marketing issue or problem
Setting the terms of reference for the project
Critiquing the literature
Constructing the research data collection process
Producing/interpreting coherent results
Writing and reflecting throughout the whole process

Activity Based Learning Project - 7026DMKT

Activity Based Learning Project

Demonstrate effective time management skills in completing the project within an agreed timescale.

Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature.

Source and critically evaluate a body of academic literature relevant to the research problem or scenario.

Critically appraise and apply a variety of research methods and techniques to collect, analyse, interpret and present data to ensure research aims are appropriately achieved.