Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Module Offerings
New-JAN-MTP
New-SEP-MTP
Aims
This module explores how organisations make use of digital technologies to enhance their business operations, products and services. Students will critically analyse the role of digital technologies in organisational activities to gain a competitive edge, improve effectiveness, responsiveness, resilience, and efficiency in the dynamic global digital business environment. Key consideration on the principles of business ethics and fostering a sustainable global business environment within a global digital business context is also examined.
Learning Outcomes
1.
Critique the mainstream technologies utilised in the contemporary digital business.
2.
Systematically analyse and discuss the role of digital and information technologies in promoting sustainable organisational activities.
3.
Critically examine the importance of equity, diversity and inclusion (EDI) in global digital business management and its impact on organisational success.
4.
Apply strategic principles of digital business management to enhance business performance and competitiveness in a global context.
Module Content
Outline Syllabus:
Digital Business Model; Social Commerce; Digital Customer Experience; Digital Business Strategies; Data Analytics;
Artificial Intelligence/Machine Learning; Digital Transformation; Technology Trends in Digital Business; Blockchain; Digital Ethics and Sustainable Digitalisation.
Digital Business Model; Social Commerce; Digital Customer Experience; Digital Business Strategies; Data Analytics;
Artificial Intelligence/Machine Learning; Digital Transformation; Technology Trends in Digital Business; Blockchain; Digital Ethics and Sustainable Digitalisation.
Module Overview:
This module explores how organisations make use of digital technologies to enhance their business operations, products and services. Students will critically analyse the role of digital technologies in organisational activities to gain a competitive edge, improve effectiveness, responsiveness, resilience, and efficiency in the dynamic global digital business environment.
Key consideration on the principles of business ethics and fostering a sustainable global business environment within a global digital business context is also examined.
This module explores how organisations make use of digital technologies to enhance their business operations, products and services. Students will critically analyse the role of digital technologies in organisational activities to gain a competitive edge, improve effectiveness, responsiveness, resilience, and efficiency in the dynamic global digital business environment.
Key consideration on the principles of business ethics and fostering a sustainable global business environment within a global digital business context is also examined.