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Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Seminar

Module Offerings

New-JAN-MTP

New-SEP-MTP

Aims

The module is designed to equip students with the core concepts, frameworks, and techniques of strategic management, necessary to navigate the complex and dynamic landscape of modern businesses and industries to achieve sustainable competitive advantage.  Building upon foundational business concepts, the module aims to delve into strategic planning, analysis, and formulation to empower learners to become adept strategists capable of driving sustainable organisational success. It provides students with tools to understand and manage the strategic planning process.  It enlightens students with the fundamentals of strategic management and grants them broader insights into strategy formulations and implementations. It is tailored to provide comprehensive and in-depth strategic planning techniques that are applicable to different industries. In analysing multidisciplinary business case studies, students will practically integrate much of the knowledge gained in the core business curriculum. 

Learning Outcomes

1.
Critically analyse complex business situations, identify opportunities and make informed decisions to realise organisational objectives.
2.
Critically evaluate the nature and sources of sustainable competitive advantage with consideration of various stakeholders.
3.
Explain how sustainable business practices are being crafted by emphasising the integration of corporate social responsibility into strategic decision-making to promote long-term socially and environmentally conscious growth.
4.
Formulate robust business and corporate level strategies that align organisational vision, mission, purpose, and values with the external micro-and macro-environments.

Module Content

Outline Syllabus:
Introducing strategy and associated key concepts and main schools of strategic thought (positioning and the resource-based view, core competencies and capabilities).

The integration of sustainability into the theory and practice of strategic management and implications of formulating strategies that not just economically competitive, but are socially responsible and in balance with natural ecosystems.

Strategic statements including organisational purpose, mission, vision, values, business models and corporate social responsibility policies.

Types and levels of strategy (functional, business, corporate, international etc).

Generic strategies and sustainable competitive advantage.

Microeconomics of competitiveness and the role of strategy in driving sustainable growth.

Evaluating the environment (External: industry, STEEPLE/VUCA, analysis and Internal: resources and capabilities).

How sustainable strategies are created at different levels in the organisation.

International strategy and competing around the world.
Module Overview:
This module is designed to equip students with a deep understanding of the core concepts, frameworks and techniques of strategic management, and to appreciate their applicability to the complex and dynamic landscape of modern businesses and industries when seeking sustainable competitive advantage. 

Building upon foundational business concepts, the module aims to delve into strategic planning, analysis, and formulation to empower learners to become adept strategists capable of driving sustainable organisational success. It provides students with tools to understand and manage the strategic planning process. 

It enlightens students with the fundamentals of strategic management and grants them broader insights into strategy formulations and implementations. It is tailored to provide comprehensive and in-depth strategic planning techniques that are applicable to different industries. In analysing multidisciplinary business case studies, students will practically integrate much of the knowledge gained in the core business curriculum. 

Assessments

Report

Practice