Teaching Responsibility

LJMU Schools involved in Delivery:

Humanities and Social Science

Learning Methods

Lecture

Seminar

Tutorial

Module Offerings

7001MC-SEP-MTP

Aims

To develop a comprehensive understanding of key theoretical frameworks relevant to Mass Communications

To enable students to establish an advanced critical awareness of existing debates in the field of Mass Communications

To ensure that students are able to apply and appraise concepts employed in the study of Mass Communications

Learning Outcomes

1.
Assess existing theoretical and methodological approaches to mass communication scholarship and communicate their findings in a professional manner
2.
Appraise and critique a contemporary debate in Mass Communications
3.
Apply relevant theoretical frameworks to their own examples

Module Content

Outline Syllabus:
Exploring the notion of ‘mass communication’ in the 21st century; Political economies of global media industries; Medium theory and mediation; Radio and the ongoing significance of public service broadcasting; Radio and podcasting as communication forms; Media conglomeration; Global flows of media; Televised sport and transformation; Contemporary television and streaming services practices and content; Contemporary television and global formatting.
Module Overview:
This module aims to develop a comprehensive understanding of key theoretical frameworks relevant to Mass Communications. It enables you to establish a critical awareness of the field. It introduces a variety of ways in which the relationship between the mass media and society is theorised by academics and the issues currently debated in the field.The module explores media industries and content on a global scale to ensure students have a wide understanding of the contemporary field of media and communications studies.
Additional Information:
This module will introduce students to a variety of ways in which the relationship between the mass media, industries and economies and society is theorised by academics and the issues that are currently being debated in the field.

Assessments

Presentation

Essay