Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture

Workshop

Module Offerings

6723SERCBM-JAN-PAR

Aims

To provide students with: the tools and engagement in Strategic Branding of self to support long-term wider personal impact.

Learning Outcomes

1.
Critically analyse the effects of differing parameters within strategic branding.
2.
Evaluate the various strategies and models for developing brands from micro to macro levels.
3.
Reflect and apply implementation tools to a self-term branding strategy.

Module Content

Outline Syllabus:1. Ethics 2. Strategic (Micro Meso Macro Environment) 3. HRM (Insights and trends) 4. Branding (Building) 5. Psychology (Self) 6. Supply and Demand Consumption 7. Sustainability 8. Identity 9. Marketing & Communication
Module Overview:
To provide students with: the tools and engagement in Strategic Branding of self to support long-term wider personal impact. Bespoke textbook developed with Pearson to support students engagement, knowledge sharing and critical thinking.
Additional Information:Bespoke textbook developed with Pearson to support student’s engagement, knowledge sharing and critical thinking.

Assessments

Presentation