2,500 word individual report on strategic leadership and management

Report

20 min group presentation on market campaign

Presentation

The Marketing Communications concept The role of communications in the marketing mix The nature of the communications mix Types of communication, formal and informal, internal and external. Customer Behaviour Buying motives from a psychological perspective Consumer profiles Consumer types: Industrial and non-industrial buying Target market segmentation Market research Primary research, nature, form and use Secondary research, information types and uses Value of research in the communications mix The Communications Mix Establishing an effective communications mix Integration of communications into the marketing plan International Marketing

Marketing Communications - 6680ECBM

Marketing Communications

Prepare a cohesive marketing communications plan and report for organisations by analysing, evaluating, explaining and interpreting information and developing a strategic direction for the firm.

Evaluate the challenges facing marketers in the changing international environment.

Critically analyse and evaluate concepts, models and principles of marketing communications.

Analyse, evaluate and apply marketing communications models and principles to scenarios in current marketing cases.