Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture

Online

Seminar

Module Offerings

6611WUCBW-FEB-PAR

6611WUCBW-SEP-PAR

Aims

This module provides students with the theoretical knowledge and practical skills needed to manage
and lead across cultures.

Learning Outcomes

1.
Critically analyse cross-cultural theories and their application in an international business context.
2.
Critically analyse the ways in which national culture influences the strategy, structure and management practices of business organisations around the world.
3.
Critically evaluate the skills needed to successfully communicate, negotiate and lead across cultures.

Module Content

Outline Syllabus:
Culture and Management

Models of National Culture

Comparing Business Cultures around the World

Critical Perspectives on Cross-Cultural Management

Culture and Organisations

Culture and Strategy

Managing People across Cultures

Marketing across Borders Cross-Cultural Communication and Negotiation Cross-Cultural
Leadership
Module Overview:
Provides students with the theoretical knowledge and practical skills needed to manage and lead across cultures
Additional Information:
With the increasing globalisation of businesses and the growing diversity of the workforce, managers must be able
to understand and manage cultural differences in order to achieve corporate objectives. This module provides
students with the theoretical knowledge and practical skills needed to manage and lead across cultures. More
specifically, it aims to: - introduce students to mainstream and critical theories of cross-cultural management -
develop an understanding of similarities and differences across cultures, as well as an awareness of the limitations
of one’s own cultural perspective - provide a comparative analysis of business cultures around the world - examine
how business organisations and management practices vary across cultures - provide an understanding of the
cultural factors involved in international strategy, marketing and human resource management. - provide insights
into the practical aspects of effective cross-cultural leadership, communication and negotiation in an international
business context.

Assessments

Presentation

Report