20 min group presentation on a case study in international business strategy

Group Presentation

Individual Report

How national and international strategies are developed at a corporate level Strategy formulation and choice: different methods to develop strategies to achieve international competitive advantage Strategic analysis on both macro and micro level Implementation of strategy The strategic clock Porter&#39;s generic strategies The concept of Ansoff&#39;s matrix Born Global and non-Born Global enterprises The potential for external growth in the global environment Case studies of international business strategy and the importance of a diverse approach to strategy (e.g. China, The European Union Single Market)

International Business Strategy - 6610ECBM

International Business Strategy

Analyse and evaluate different methods and strategies to achieve competitive advantage in a global context.

Critically analyse strategic formulation with regard to key theories and concepts.

Critically appreciate and evaluate the formation of international strategies in a firm entering or expanding in the global market place.

Critically analyse the phenomenon of Born Global, compared to non-BG, enterprise in the current international environment.