Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Tutorial
Module Offerings
6607TECYPC-JAN-PAR
Aims
To impart awareness and understanding of the structure and workings of an organization from the standpoint of business functions and key interactions as it responds to the impact of the competitive effects of new technology.
Learning Outcomes
1.
Understand the main forms of business enterprise, ownership and stakeholders, functions and resources and the roles of technology in businesses
2.
Examine the changing relationship between business activity and the role of the technology manager as the agent of organizational change
3.
Elaborate the workings of the primary business functions, in particular the conflicts and interactions imposed by everyday business activity, and the multiplying effect of new technology on these interactions
4.
Demonstrate the nature and purpose of business planning, the importance of the customer service equation, and the role of technology as a driver in these aspects
5.
Identify strategies for incorporating e-commerce technologies within existing organisations
Module Content
Outline Syllabus:Business objectives setting:
• Mission statements, goals, strategy.
• Ownership and stakeholders
• Resources and functions in business
Business driven technology and exploring business intelligence
• The role of technology in business
• The role of manager in spurring innovation, initiating, controlling and planning change
• Value, accessing, controlling data
E-Commerce
• E-Commerce Concepts and Issues
• E-Commerce Infrastructure
• E-Commerce Analysis
• Identify the difference between the "types" of e-commerce available to organisations and the importance of identifying the correct type for the organisation
• Discuss the techniques for search engine optimisation
Streamlining business operation
• Competitive Advantage
• Strategic analysis tools -SWOT, STEP and Porter's 5 Forces model.
• Understanding of marketing and significance of customer service
• Market research, as tools to understanding the shape of the business both current and potential.
Innovation and transformation
• Creative innovative organizations
Additional Information:The module is designed to provide the student with an awareness and appreciation towards technology in business, its impacts and importance in business operation in today’s competitive environment.