Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Workshop
Module Offerings
6512WESTMC-SEP-PAR
Aims
1. To explore the social, cultural and political impacts of social and digital media
2. To outline and evaluate social and digital media forms, platforms and practices
3. To offer students the opportunity to engage in social and digital media practice that critically explores and evaluates key concepts related to social and digital media
Learning Outcomes
1.
Evaluate and analyse concepts relevant to the study of social and digital media
2.
Critically appraise social and digital media practice with reference to relevant themes and concepts
3.
Create critically-informed social and digital media artefacts that explore self-selected themes and concepts relevant to the study of social and digital media module
Module Content
Outline Syllabus:
Indicative subjects include: Virtual communities and cybercultures; Platforms and practices; Political economy of social and digital media; Virtual identities; Online activism; Streaming cultures; Paratextual practices; Social media influencers. Indicative case studies include: Hashtag activism; Game streaming; Fan commentaries; Instagram influencer marketing; Ephemeral media forms: TikTok and Snapchat; Online sports talk; Political economy of Twitter.
Indicative subjects include: Virtual communities and cybercultures; Platforms and practices; Political economy of social and digital media; Virtual identities; Online activism; Streaming cultures; Paratextual practices; Social media influencers. Indicative case studies include: Hashtag activism; Game streaming; Fan commentaries; Instagram influencer marketing; Ephemeral media forms: TikTok and Snapchat; Online sports talk; Political economy of Twitter.
Module Overview:
This module seeks to explore social and digital media theory and practice. We will examine the rise of new platforms and forms of storytelling and then examine the stories that they frame and narrate about various groups and individuals. We will engage in some social and digital media practice which will critically interrogate its own construction and challenge modes of representation commonly found in popular social and digital media spaces. We will explore social and digital media through a range of case studies, including: Hashtag activism; Game streaming; Fan commentaries; Instagram influencer marketing; ephemeral media forms: TikTok and Snapchat; online sports talk and the political economy of Twitter.
This module seeks to explore social and digital media theory and practice. We will examine the rise of new platforms and forms of storytelling and then examine the stories that they frame and narrate about various groups and individuals. We will engage in some social and digital media practice which will critically interrogate its own construction and challenge modes of representation commonly found in popular social and digital media spaces. We will explore social and digital media through a range of case studies, including: Hashtag activism; Game streaming; Fan commentaries; Instagram influencer marketing; ephemeral media forms: TikTok and Snapchat; online sports talk and the political economy of Twitter.
Additional Information:
This module aims to offer students the opportunity to explore the social, political and economic importance of social and digital media. It is rooted in the critical study of social media platforms and the production of critical social and digital media practice.
This module aims to offer students the opportunity to explore the social, political and economic importance of social and digital media. It is rooted in the critical study of social media platforms and the production of critical social and digital media practice.