Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Workshop
Module Offerings
6507DAV-JAN-PAR
Aims
To provide students with the skills necessary to identify and demonstrate awareness
of contemporary issues in management of digital businesses.
Learning Outcomes
1.
Discuss critically opportunities created by new technologies for incumbents and start-ups.
2.
Demonstrate an analytical understanding of digital business models.
3.
Develop Strategies for New Business Creation and Delivery in the Face of Digitalization.
4.
Effectively apply secondary and primary data, and comprehensively compare managerial issues in planning, organizing, leading and marketing digital businesses.
Module Content
Outline Syllabus:Business Models in the Supply Chain
Logistics Systems for Digital Businesses
Business Intelligence and Technology Screening
Innovation and legal foundation of innovation
Digitalization as Organizational Change Process
Designing Adaptive Organizations to Manage Digital Disruption
Additional Information:Formal lectures will be supported by group works under supervision of lecturers. Breakout rooms enable students to apply digital solutions for real-life business case studies. Lecturers supervise the solution development process and assess the group presentations. The lecturer team is more practice-oriented and can relate the digital evolution process to the practical experience gained by the students up to the entry of the study programme.