The apprentice will be required to submit a portfolio of evidence to be used to underpin the professional dicussion. The portfolio itself is not directly assessed - it is the Professional Discussion only that is assessed. The independent assessor will conduct and assess the professional discussion. The portfolio of evidence must be present during the professional discussion and the apprentice must refer to this and draw on its contents during the professional discussion.
The professional discussion must last for 60 minutes and must be audio recorded. The independent assessor must ask a minimum of 8 questions. Apprentices will be asked questions relating to their actions in specific circumstances, which they then need to back up with specific examples from the portfolio provided. The independent assessor can ask follow up questions to gain further clarity.

Professional Discussion 

The project’s subject, title and scope will be agreed between the employer and the EPAO. Apprentices will conduct a project in the form of a discrete piece of work that answers, or replicates, a real-world creative digital design brief that a client might provide to an agency.
As a minimum all project outputs must include:
• Objectives of the project • The scope of the project (including key performance indicators) • Project plan • Research and findings • Project outcomes, including creative outputs where appropriate and an example of how the   project outcome is production ready e.g. use of type scale, grid scale or red lines. • How the outcomes were achieved • Recommendations and conclusions
The presentation is based on the submitted project. The presentation will be a verbal commentary on the project outputs which can be paper based or using digital slideshow software. This should include links to any animation, PDFs, film, documents, website prototypes etc or physical artifacts eg 3D printouts from the project. The presentation and supplementary questioning will last a maximum of 60 minutes. The presentation will typically take 20 minutes, followed by 40 minutes of supplementary questioning.
The presentation should include: • Project brief and overview • Methodolody used • Artefact developed (eg 3D printouts, webpages, animation, prototypes) • Outcomes • Recommendations and Conclusions.
The presentation will be followed by supplementary questioning. There will be a minimum of 10 questions. The independent assessor may ask follow-up questions to seek clarification where required and these do not form part of the question number count.

Project & Presentation

Workshops/ practical: portfolio building; effective communication through presentation and discussion; professional development; developing projects and proposals. 
 Tutorials: individual tutorials to support apprentices in identifying KSBs they acquired and how these were used and developed in the workplace in projects and tasks.

The Integrated End Point Assessment - 6203CDDA

The Integrated End Point Assessment

Understand how to identify ongoing development needs for continuous career management. 

Demonstrate the ability to present the learning, including KSB’s, in both written and verbal form, claimed against their professional apprenticeship standard, clearly, coherently and convincingly.


Develop confidence to engage in dialogue and clearly articulate, evidence of achievements, development needs, and plans for self-directed learning and professional development. 

Reflect on their experience, gained from the three levels of apprenticeship and academic study, in order to identify and critique theories and knowledge gained from formal and informal learning, especially learning from and for work. 

Evidence their learning and work-based achievements, understand the purpose and preparation required for the EPA and the connections and relationship between these.