Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Tutorial
Workshop
Module Offerings
6201SSLN-SEP-MTP
Aims
To develop students' knowledge and understanding of the issues and concepts that exist within the sports business. To explore the multifaceted approach to the business that sport has become and the issues and complexities that surround it. To develop practical skills in relation to the core concepts of finance, sponsorship, marketing and technology.
Learning Outcomes
1.
Critically evaluate the multifaceted business approach and relevant skills set required within the sports business industry
2.
Utilise online methods to produce, develop and sustain a relevant information source.
3.
Demonstrate high-level skills in relation to idea development, communication and analysis.
Module Content
Outline Syllabus:Finance and the role it plays in sport
Business aspects of sport including media, sponsorship, marketing and technology
Sports law linked to sponsorship and image rights
Product and service development
Professional presentation skills
Group working
Idea development
Module Overview:
The aim of this module is to develop your knowledge and understanding of the issues and concepts that exist within the sports business. You will explore the business that sport has become and the issues and complexities that surround it. You will develop practical skills in relation to the core concepts of finance, sponsorship, marketing and technology.
The aim of this module is to develop your knowledge and understanding of the issues and concepts that exist within the sports business. You will explore the business that sport has become and the issues and complexities that surround it. You will develop practical skills in relation to the core concepts of finance, sponsorship, marketing and technology.
Additional Information:This module will support students in developing their thinking skills and their ability to make things happen.