Teaching Responsibility
LJMU Schools involved in Delivery:
Engineering
Learning Methods
Lecture
Workshop
Module Offerings
6200AMP-SEP-CTY
Aims
To research, design, plan and manage the creation of a scripted narrative music video to a client brief.
To enable the student to develop the video craft skills which complement existing audio learning, whilst managing all aspects of the video production process including client liaison, pre- and post-production to the mastering of the final product.
Learning Outcomes
1.
Research, design, plan, manage and evaluate the creation of a scripted narrative music video to a client brief.
2.
Manage the client relationship including appropriate contractual and intellectual property issues relating to commercial media production.
3.
Creatively apply video and audio recording, post-production and mastering skills to deliver a final product.
Module Content
Outline Syllabus:DESIGN
History and cultural impact of the music video
Genres and conventions in music videos
The language and grammar of film Semiotics, symbolism
Narrative, the story arc, three act play, creative process
PRE-PRODUCTION
Client research, meeting agendas and minutes, creative brief
The need for planning : cost of renting equipment, paying actors etc.
Project planning : production process, Gantt charts, resource acquisition and scheduling, budgeting, location scouting, props
Pre-production : storyboard, shooting script, shooting schedule, call sheets, floor plans, release forms, risk assessment
PRODUCTON / ACQUISITION
Basic photography concepts, prime lenses
Video camera design and operation
“Film-like” cinematography, DSLR phenomenon
Shooting with a DSLR, DSLR audio (second system sound)
Lighting set ups
Shooting procedure - take sequence, shot log, continuity
POST PRODUCTION
Digital video standards & formats, sample rates and quality
Project workflow & setup, metadata, edit log
Creation and management of clips
Assembly edit / rough cut
Use of electronically generated inserts (e.g. captions, titles)
Application of video effects (e.g. pan and zoom, stabilization, chroma key)
Maintenance of levels to relevant technical acceptance standards
Video monitoring –colour gamut – colour correction
Final cut : audio sweetening, colour grading
DELIVERY
Mastering – formats, standards, encoding, archiving
DVD authoring, chapters, graphics
Multi-platform release : web, mobile
Module Overview:
To research, design, plan and manage the creation of a scripted narrative music video to a client brief.
To research, design, plan and manage the creation of a scripted narrative music video to a client brief.
Additional Information:Television commercials and music videos are a significant art form in today’s culture with some examples being so effective and memorable that they become classics and form part of the culture of a whole generation of viewers. Whilst some commercials and music videos may use feature film standard equipment and cost millions of pounds it is now possible to create and deliver high quality television advertising for a fraction of the cost and thus bring the medium within the grasp of small firms. For the budding video or film maker, music videos offer huge potential to create short, low budget, high impact content that acts as a stepping stone to a high-flying career. For bands and promoters, a video is essential part of the marketing and publicity toolkit and may be used as a backdrop in live gigs.