Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Seminar

Workshop

Module Offerings

6108LBSBW-JAN-MTP

Aims

To analyse the principles and techniques involved in branding strategically within in a micro and macro context.

Learning Outcomes

1.
Critically analyse the effects of differing parameters within in strategic branding
2.
Evaluate the various strategies and models for developing brands from micro to macro level.
3.
Demonstrate and critically review the implementation tools for success in long-term branding.

Module Content

Outline Syllabus:Introduction to Strategic Branding Micro to Macro Environment Dynamics Managerial Insights Customer / consumer Insights Segmentation, targeting and positioning Identity Brand Building Brand Delivery Brand Experience Brand Execution Innovation Brand Growth Communication Digital environment Ethics and Information Social responsibility and sustainability
Module Overview:
This module enables you to analyse the principles and techniques involved in branding strategically within in a micro and macro context.
Additional Information:To analyse the principles and techniques involved in branding strategically within in a micro and macro context.

Assessments

Report