A 10,000 word (&#43;/-10%) research project in which students integrate and apply their marketing knowledge and skills undertaking primary research into a defined marketing problem or issue.

10,000 word Research Project

There is no syllabus content associated with this module. Students choose a marketing issue or problem, which might be related to work undertaken on the placement year or on a part-time basis, or simply select a marketing related area in which they are interested. This module requires the student to undertake some form of primary research.

Marketing Project - 6036BUSMK

Marketing Project

Reach conclusions based on the evidence presented, and make appropriate recommendations.

Identify, justify, and employ appropriate research methods, data capture strategy, and data analysis techniques.

Undertake an academic literature review to provide theoretical underpinnings for the subsequent research.