Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Seminar

Tutorial

Module Offerings

6032BUSMK-JAN-MTP

Aims

This module will introduce the key theoretical elements of Digital Marketing and the contribution it can make to an integrated marketing communication campaign.

Learning Outcomes

1.
Critically apply a range of key digital marketing theory to the current business environment.
2.
Transfer and apply the theoretical underpinning of digital marketing to the practical skills acquired in 5034BUSMK.
3.
Critically evaluate how the theories of digital marketing can compliment a traditional integrated marketing campaign.

Module Content

Outline Syllabus:Students will critically evaluate the theoretical underpinnings of digital marketing including: Digital Marketing Strategy Mobile Marketing Online Promotion Inbound Marketing Social Media Monitoring Email Marketing
Module Overview:
This module will introduce the key theoretical elements of Digital Marketing and the contribution it can make to an integrated marketing communication campaign.
Additional Information:The module will provide students with the opportunity to critically consider the theoretical underpinnings of digital marketing and the part it can play in Integrated Marketing Communication campaigns.

Assessments

Centralised Exam