Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Workshop
Module Offerings
6009LBSBW-JAN-MTP
Aims
The module aims to give students a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function
Learning Outcomes
1.
Critically evaluate the impact of digital communication platforms on the role of the PR Practitioner.
2.
Disseminate the digital communication management role within the PR function
3.
Critically evaluate the effectiveness of organisational digital communication.
4.
Critically reflect on the Digital Communication management function using both your own experience in the module and contemporary examples.
Module Content
Outline Syllabus:The digital PR landscape: roles and responsibilities
The digital communication landscape: implications for information and knowledge transfer
Digital communication as an enabler for transparency
Digital communications and internal communication
Digital communication tactics
Social and its role in planned communication
Stakeholder evaluation: insights into appropriate digital channels
Digital communication and evaluation
Social Media Evaluation: principles and practice
Strategic approaches to digital communication management
Search Engine Optimisation: visibility and information control
Module Overview:
A framework for understanding and evaluating the landscape in digital communication and the impact on the PR function.
A framework for understanding and evaluating the landscape in digital communication and the impact on the PR function.
Additional Information:A theoretical and practical module which enables students to build evaluation tools for evaluating the digital communication landscape.