Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Workshop
Module Offerings
6007LBSBW-SEP-MTP
Aims
To comprehend and critically examine the approach media communications executives take when dealing with a crisis scenario.
Learning Outcomes
1.
Critically assess a crisis from a public relations and media communications lens.
2.
Critically reflect and analyse best practice when dealing with a crisis scenario from a public relations and media communications standpoint.
Module Content
Outline Syllabus:Defining a crisis
Disaster management
Issues management
Rumours and slow drip issues
The anatomy of a crisis
Case studies
Module Overview:
To comprehend and critically examine the approach media communications executives take when dealing with a crisis scenario.
To comprehend and critically examine the approach media communications executives take when dealing with a crisis scenario.
Additional Information:The module will show what it is like to be in a crisis situation, the transferrable skills being to use initiative (think on feet).