Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Tutorial
Module Offerings
6005BPR-SEP-MTP
Aims
To explore, develop and apply effective public relations campaigns in the context of wider strategic goals.
Learning Outcomes
1.
Formulate professionally approved planning and campaign structures which optimise resources and maximise effectiveness
2.
Identify public relations opportunities in the light of accepted industry standard methodology
3.
Apply strategic principles to an internal or external client-focused campaign
4.
Plan for resource allocation including training opportunities
5.
Appraise and utilise measurement, analytics and evaluation tools effectively
6.
Interpret, develop and adapt to changing client expectations
Module Content
Outline Syllabus:Introduction to PR planning strategy
Reputation management via strategy
PR campaigns and their application
The role of the campaign in modern public relations practice
The impact of social media on campaign management
'Traditional' media
Corporate image and identity in the context of campaigns
Internal ownership of campaigns
Campaign Case studies
Planning structures
Resource management
Advanced communication tactics
Measurement and evaluation
Module Overview:
This module enables you to explore, develop and apply effective public relations campaigns in the context of wider strategic goals.
This module enables you to explore, develop and apply effective public relations campaigns in the context of wider strategic goals.
Additional Information:Existing relationships have been formed with employers and this has served to enhance the learning experience of previous modules. This trend is set to continue.