Client Campaign

Campaign Structure

Introduction to PR planning strategy
Reputation management via strategy
PR campaigns and their application
The role of the campaign in modern public relations practice
The impact of social media on campaign management
&#39;Traditional&#39; media
Corporate image and identity in the context of campaigns
Internal ownership of campaigns
Campaign Case studies
Planning structures
Resource management
Advanced communication tactics
Measurement and evaluation

Strategic Campaign Management - 6005BPR

Strategic Campaign Management

Identify public relations opportunities in the light of accepted industry standard methodology

Formulate professionally approved planning and campaign structures which optimise resources and maximise effectiveness

Apply strategic principles to an internal or external client-focused campaign

Plan for resource allocation including training opportunities

Appraise and utilise measurement, analytics and evaluation tools effectively

Interpret, develop and adapt to changing client expectations