Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Tutorial

Module Offerings

6005BPR-SEP-MTP

Aims

To explore, develop and apply effective public relations campaigns in the context of wider strategic goals.

Learning Outcomes

1.
Formulate professionally approved planning and campaign structures which optimise resources and maximise effectiveness
2.
Identify public relations opportunities in the light of accepted industry standard methodology
3.
Apply strategic principles to an internal or external client-focused campaign
4.
Plan for resource allocation including training opportunities
5.
Appraise and utilise measurement, analytics and evaluation tools effectively
6.
Interpret, develop and adapt to changing client expectations

Module Content

Outline Syllabus:Introduction to PR planning strategy Reputation management via strategy PR campaigns and their application The role of the campaign in modern public relations practice The impact of social media on campaign management 'Traditional' media Corporate image and identity in the context of campaigns Internal ownership of campaigns Campaign Case studies Planning structures Resource management Advanced communication tactics Measurement and evaluation
Module Overview:
This module enables you to explore, develop and apply effective public relations campaigns in the context of wider strategic goals.
Additional Information:Existing relationships have been formed with employers and this has served to enhance the learning experience of previous modules. This trend is set to continue.

Assessments

Centralised Exam

Report