Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Workshop
Module Offerings
6001BPR-JAN-MTP
Aims
To develop a theoretical and practical understanding of current issues and trends in digital marketing communications.
Learning Outcomes
1.
Critically assess the digital marketing landscape and current trends
2.
Construct engaging and interactive content for appropriate platforms to attract and retain customers.
3.
Evaluate technologies and understand appropriate adoption and use in a digital marketing context.
4.
Critically evaluate best practice methods for a company's online presence
Module Content
Outline Syllabus:Web site creation
Digital advertising
Creating content for digital platforms
Email marketing
Social Media platforms and communications
Data analysis
Online campaigns management
Module Overview:
This module enables you to develop a theoretical and practical understanding of current issues and trends in digital marketing communications.
This module enables you to develop a theoretical and practical understanding of current issues and trends in digital marketing communications.
Additional Information:This course will enable the students to develop a theoretical and practical understanding of current issues and trends in digital marketing communications.