Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Workshop

Module Offerings

6001BPR-JAN-MTP

Aims

To develop a theoretical and practical understanding of current issues and trends in digital marketing communications.

Learning Outcomes

1.
Critically assess the digital marketing landscape and current trends
2.
Construct engaging and interactive content for appropriate platforms to attract and retain customers.
3.
Evaluate technologies and understand appropriate adoption and use in a digital marketing context.
4.
Critically evaluate best practice methods for a company's online presence

Module Content

Outline Syllabus:Web site creation Digital advertising Creating content for digital platforms Email marketing Social Media platforms and communications Data analysis Online campaigns management
Module Overview:
This module enables you to develop a theoretical and practical understanding of current issues and trends in digital marketing communications.
Additional Information:This course will enable the students to develop a theoretical and practical understanding of current issues and trends in digital marketing communications.

Assessments

Portfolio