Course Catalogue

LJMU Partner Taught

Building on the Level 4 Understanding Marketing module and looked at from the perspective of the Creative Industries and Performing Arts, students will learn and apply the key steps to developing a strategic marketing plan and expand their knowledge of broader marketing techniques and the cultural context. Students will learn how to implement a marketing strategy, set marketing goals, undertake a marketing audit, do market research and engage in analysis. They will consider audience segmentation, budgeting, scheduling and the evaluation process. The curriculum also introduces students to brand identity, messaging, communication, e-marketing, pricing strategy and Public Relations practice.

Outline Syllabus:

• Marketing Strategy and Implementation Plans.
• Audience Development Strategy.
• Brand and the 'Hero Product'.
• Digital Marketing and Content Creation.
• Pricing Strategy, Setting Goals and Evaluating Success.    
• PR and Messaging.

Module Overview:
Building upon the Level 4 Understanding Marketing module and looked at from the perspective of the Creative Industries and Performing Arts, students will learn and apply the key steps to developing a strategic marketing plan and expand their knowledge of broader marketing techniques and their cultural context. The course also introduces students to brand identity, messaging and communication, e-marketing, pricing strategy and PR practice.