Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Tutorial
Module Offerings
5602TECYPC-SEP-PAR
Aims
To impart awareness and understanding of the structure and workings of a manufacturing or service organisation from the standpoint of business functions and key interactions as it responds to the impact of the competitive effects of new technology.
Learning Outcomes
1.
Describe the main forms of business enterprise, the changing relationship between control and ownership as the firm expands basic nature of business activity and the role of the technology manager as the lubricant of organisational change.
2.
Explain the workings of the primary business functions, in particular the conflicts and interactions imposed by everyday business activity, and the multiplying effect of new technology on these interactions.
3.
Demonstrate the nature and purpose of business planning, the importance of the customer service equation, and the role of technology as a driver in these aspects.
4.
Apply business tools to a business situation, especially in relation to change.
Module Content
Outline Syllabus:Types of business:
• Significant features of each. Origins and aims of businesses, the need for capital to expand vs. the weakening of control as ownership become more focused. The Sole Trader, the Partnership, the limited company, the plc. Stakeholder perspectives. Functions in businesses. Marketing, sales, manufacturing, Development & Design, Logistics. Interactions, conflict and optimization of sub-goals at expense of organization goals. Exacerbation of changing technology.
Introduction to marketing:
• Market research, as tools to understanding the shape of the business both current and potential.
The understanding of the significance of customer service.
Introduction to strategic analysis tools;
• SWOT, STEP and Porter's 5 Forces model.
Business objectives setting:
• Connection to mission statements. Definition and purpose of strategy.
Technology:
• Manager's role in initiating, controlling and planning change.
Additional Information:The module is designed to provide the student with an awareness of the internal structure of manufacturing or service companies, an appreciation of prevailing sociological, environmental and political conditions and the way in which new technology impacts upon company activity.