Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Module Offerings
5561NCCG-SEP-PAR
Aims
This module aims to give students an overview of key theories (such as semiotics, communication models and representation) so that they have a well-rounded comprehension of base concepts that may be drawn upon and applied in other practical modules.
The broad scope of this module will give students the chance to see theories applied across a range of cultural forms thus widening their sphere of reference.
It also provides underpinning knowledge and skills to enable students to reflect on their own work in the context of a wider understanding of artistic and cultural thought, and to prepare those who wish to progress to level 6 for the discourse expected at that level
Module Content
Outline Syllabus:
The nature, definition and diversity of culture
Semiotics
Aesthetics and the understanding of design.
Digital media: types, modes of delivery, representations of reality and stereotyping
Ethical consideration of the impact of media production and viewing.
Controversial products
Creative digital industry culture; current and past trends.
The role of culture and communication models.
Audience and spectatorship
Psychology and art
Art, mechanical / electronic reproduction and AI
The nature, definition and diversity of culture
Semiotics
Aesthetics and the understanding of design.
Digital media: types, modes of delivery, representations of reality and stereotyping
Ethical consideration of the impact of media production and viewing.
Controversial products
Creative digital industry culture; current and past trends.
The role of culture and communication models.
Audience and spectatorship
Psychology and art
Art, mechanical / electronic reproduction and AI
Assessments
Report
Report