Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Module Offerings
5521NCCG-JAN-PAR
5521NCCG-SEP-PAR
5521NCCG-SEP_NS-PAR
Aims
This module develops students knowledge of business strategies to be used in operational and strategic roles of an organisation. Relevant models and theories that can be used within organisations to support strategic choice and direction will be discussed.
On successful completion of this module, students will have the necessary knowledge to make a positive contribution to the development of business plans and direction.
Learning Outcomes
1.
Analyse the influence the macro environment has on an organisations business strategies.
2.
Devise strategies for sustainable corporate citizenship.
3.
Apply appropriate theories to interpret strategic directions available to organisations.
4.
Analyse examples of corporate misbehaviour.
Module Content
Outline Syllabus:Definition and role of strategy on business objectives, goals and strategic direction
Implications of the Net Zero Transition and COP26 agendas on strategy
Strategic planning techniques
Frameworks and analysis of the macro environment
McKinsey's 7S model
Definition and analysis of strategic capabilities using relevant frameworks
Models of Analysis including Ansoff matrix, The Balanced Scorecard and a CSR based approach
Models and theories to assist understanding of strategic directions