Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Workshop
Module Offerings
5505LBSLC-JAN-PAR
Aims
To develop an understanding of experimental design, quantitative and qualitative research tools and statistics. The module will give opportunities to develop research skills linking academic theory to an issue within the workplace.
Learning Outcomes
1.
Apply distinct philosophical approaches to undertaking research.
2.
Analyse the differences between qualitative and quantitative methods of data
collection and analysis
3.
Interpret, analyse and evaluate information and data relevant to tourism, leisure and hospitality
Module Content
Outline Syllabus:Selecting a research topic, ethical considerations, writing a proposal, undertaking a literature search. Experimental design and research methods: quantitative, market research, qualitative. Statistics. Abstract writing, report writing and referencing.