Develop an Enterprise Plan

Pitch the Plan to an Audience

THE ENTERPRISE CONTEXT : commercial realities, risk and reward, “born global”, issues in becoming freelance, self employed or setting up a small enterprise, analysing personal strengths Generating ideas – creativity techniques, TOWS matrix
STRATEGY : Organisations, objectives, strategies, models Competitive advantage, value drivers, cost drivers, generic strategies
ETHICS : Corporate Social Responsibility, stakeholders
MARKET RESEARCH : Macro-environmental analysis, PESTLE factors (Political, Economic, Social / Cultural / Zeitgeist, Technological, Environmental), Legal
Competition analysis, the micro-environment, Porter&#39;s Five Forces
Assessing the market, secondary and primary market research
MARKETING : Segmentation, targeting and positioning Branding, promotion (marketing communications and sales), social media plan, 360 degree branding across digital channels, customer loyalty and retention, database marketing / cross/up selling, campaign planning, media planning, campaign analytics, promotional mix, PR, teaser campaigns
Internet marketing, Integrating on and off-line marketing, email marketing, Search Engine Optimisation, Internet marketing analytics
OPERATIONS : setting up a small enterprise, businesses as legal entities, Value chain, procurement, distribution, operations, service design and blueprinting
MANAGING PEOPLE: motivation, management styles. the role of the manager, key theorists in management
MANAGING MONEY : pricing, sales forecasting, budgeting, management accounting, modelling cost, sales, and profit, breakeven analysis, financial accounting and financial statements.

The Media Entrepreneur - 5502AMPCC

The Media Entrepreneur

Analyse personal strengths to generate ideas, strategies and positioning that confers competitive advantage

Analyse the macro-environmental enterprise context using secondary and primary market research

Develop and present plans to manage resources, people and time to achieve enterprise goals

Develop and present branding, promotion and social media communication strategies